Employing the services of any professional can extract far better results than doing those things yourself. Professionals often provide specialized services that promise to take your product a notch higher.
Specialised services often set up shops or offices that define their separate identity and a variety of businesses can take advantage of their offerings. Same goes for printing professionals. You can find world-class printing services and machineries at their shops. They offer a host of services that are otherwise not easily available in-house.
Professional print marketing shops cater to a variety of customers, from a plethora of industries. Since these shops are dealing with a vast client-base, they are susceptible to rumors and myths often get attached to them.
These myths can be extremely detrimental or favorable for a business. There are often perceptions that prevent businesses from seeking the services of professional printers, as they believe it will increase their costs and totally waste time – both of which isn’t true.
Here we will debunk a few of the myths that surround professional printing shops:
1. In-house is cheaper
Firms that have printing needs often try to build in-house spaces rather than going to the professionals. The idea that it will cost less comparatively is false. The actual print may cost you a dollar or two lesser than the shop, but if you consider the hidden costs you are sure to find that it is costing you more than the shop. This is because you are probably buying the toner and ink according to your requirement. When buying in smaller quantities it is difficult to get a discount, and in case you need to print something in bulk, you may max out on your printing budget. Not only this, but the machine that you incorporate will take a lot in maintenance, and repairing them can cost a lot.
2. In-house printing will get accurate results
It is a common perception that the printing shop might not be able to interpret your thoughts or designs perfectly. This, however, is untrue. Professional shops often have a variety of ideas and designs that you can use to enhance your desired features.
Printing shop professionals have the market information as to what will and won’t work. This becomes an additional benefit for taking your work to the professionals.
3. Printing is harmful to the environment
Sure, paper production does harm the environment, and a lot of printing businesses are criticized that they end up using a lot of paper – however, you have to understand that a majority of professional printing shops utilize recycled paper. Paper is often sourced from farms that are managed to reproduce trees that are utilized for paper. You will be surprised to know that digital marketing leaves a much bigger carbon footprint than printing shops.
4. Time consuming
It is often assumed that an order placed at the printing shop is likely to take more time than it should. However this is not the case, printing shops will give you the exact time they can provide you with the finished product. They are professionals who understand the importance of deadlines for your business.