When it comes to creating a brochure, there are plenty of things you want to tell your customer and reader. You want to educate them about their options, tell them how great your company is and even point them in the direction of making a purchase. But, no matter how much information you have to say, it is important to take a step back and create a brochure that is effective. That means putting together an attractive, informative, and interesting brochure that gets people’s attention and leads to the outcome you desire.
There are several things you can do to create an effective brochure. Keep in mind, by being effective, it is able to get you the results you desire whether that is more traffic to your location, more phone calls, or higher profits. These tips can help:
Understand what your customer’s problems and how your product or service can solve that problem for them. In other words, you need to be able to know what they need and want and how to fix it for them. And, your brochure should communicate this to them.
Use every inch of space to sell, not to talk about your company. No matter how proud you are of the way your storefront looks, it is more valuable to you to provide information about what your product will do for your customer. Sell to them, don’t just talk to them.
Use the AIDA plan. That is, Attention, Interest, Desire, and Action. Throughout your brochure, you’ll want to get their attention, hold their interest long enough to keep them reading, then raise their desire to have what you offer, and then tell them exactly what to do to get it.
Graphics and imagery are valuable. You’ll want to choose objects or lettering that is what your audience really wants, not what you think is going to get as much onto the page as possible. You do not want to bore those who are reading your brochure.
Most importantly, work with a skilled and experienced printer. This is one of the most valuable steps you can take to get your message across. You’ll want to ensure you are working with someone that is capable of working wit29h you to create an outstanding finished result like our NYC printer.