Printing materials in trade show and event marketing remains one of the most effective ways for businesses to showcase their products, generate leads, and make meaningful connections — especially in a competitive market like New York City. At the heart of any successful event presence lies high-quality printing. From eye-catching displays to professional handouts, printed materials play a critical role in creating a memorable and impactful experience for attendees.

In this post, we’ll explore how print collateral supports trade show marketing, the types of materials you should invest in, and how Automation Graphics Inc. helps NYC businesses make a bold statement at events.

Why Print Materials Matter at Trade Shows

At trade shows, first impressions are everything. You only have a few seconds to catch someone’s attention — and professionally printed materials can make all the difference.

• Visual Impact: Large-format prints like banners and booth graphics attract foot traffic from across the room.
• Branding Consistency: Cohesive print designs reinforce your brand identity across all touchpoints — from backdrops to brochures.
• Credibility: Professionally produced materials convey legitimacy, attention to detail, and commitment to quality.
• Memorability: Tangible handouts like brochures and flyers give attendees something to remember you by long after the event ends.

Essential Printed Materials for Trade Shows & Events

Whether you’re attending a local pop-up or a national industry expo, having the right printed assets on hand can enhance your visibility and drive engagement.

1. Booth Graphics
   • These include backdrops, retractable banners, tabletop displays, and step-and-repeats.
   • Designed to communicate your brand and core message at a glance.
2. Brochures & Product Sheets
   • Provide attendees with detailed information about your products, services, and company background.
   • Great for post-event follow-up and leave-behind material.
3. Business Cards
   • Still one of the most essential networking tools — make sure yours are professionally printed and on-brand.
4. Promotional Flyers & Coupons
   • Used to promote giveaways, discounts, or limited-time offers that drive booth traffic and conversions.
5. Custom Packaging & Branded Giveaways
   • Printed packaging for samples or swag reinforces your brand and adds a premium touch to promotional items.

Printing for Events at the Javits Center and Beyond

New York City’s Jacob Javits Convention Center hosts some of the largest and most influential trade shows and exhibitions in the country. With thousands of attendees and exhibitors, standing out requires exceptional presentation — and that starts with top-tier printed materials.

Automation Graphics Inc. is located just minutes from the Javits Center, making us a convenient and trusted partner for exhibitors who need:

• Quick turnaround for last-minute print needs
• On-brand design and large-format capabilities
• Delivery directly to event venues or hotels

Whether you’re exhibiting at NY NOW, Comic Con, or The International Beauty Show, we ensure you’re fully equipped to impress.

Automation Graphics Inc.: Event Printing Experts in NYC

At Automation Graphics Inc., we specialize in printing solutions tailored for trade shows, expos, and promotional events. Our services include:

• Large-format printing for banners, signage, and booth graphics
• High-quality brochures, business cards, and product catalogs
• Custom packaging, promo flyers, and branded swag
• Same-day printing and delivery options near Midtown Manhattan

We collaborate with clients from design to delivery to ensure their print presence is polished, professional, and impactful.

Printing in Trade Show and Event Marketing: Conclusion

Printed materials are an essential component of trade show and event marketing. From bold booth graphics to detailed brochures, print adds credibility, enhances visibility, and supports meaningful engagement. Whether you’re a first-time exhibitor or a seasoned event marketer, investing in high-quality print solutions is key to standing out and achieving your goals.

Let Automation Graphics Inc. help you prepare for your next big event with printing that leaves a lasting impression.

Contact Us:

Automation Graphics Inc.
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037