What are some good options of getting printed materials for business conferences in NYC? The Jacob Javits Center is a large convention and conference center in New York City. Many business conferences and trade shows take place at the venue throughout the year.
If you have a business conference or trade show coming soon, you may be busy with the budget, planning, and preparation. Such business events can be overwhelming for hosts and attendees.
That said, conferences and trade shows offer an excellent opportunity to make a lasting impression. So, how can you get your brand’s name out there and provide information about your business? The answer is in printed marketing solutions.
Physical marketing is critical to your brand’s presence at any formal business event. Choose a reliable printing service like Automation Graphics to produce printed marketing media for your upcoming conference at the Jacob Javits Center.
Usually, business conferences offer an opportunity to interact with other businesses in the industry. Exchanging business cards is a great way to start a mutually-beneficial relationship.
Offering your business card to a representative from another company allows them to contact you for a follow-up meeting. Having business cards on hand increases your brand’s chances for better recognition, especially if you’re new.
That said, your business card should be unique so that it can stand out from other business cards at the conference. Automation Graphics offers various printing options, including foil stamping, embossing/ debossing, and more. High-quality printing will likely compel businesses to contact you and learn more about your business.
Flyers and brochures serve as excellent marketing tools at business conferences.
Depending on your business’ niche, you might even want to make such printed materials the main printed item. Like business cards, you can hand over a brochure or flyer to business owners or representatives you interact with at the conference. Or, you can distribute them at the end of a conference.
Essentially, flyers and brochures serve the same purpose- providing information about your brand, product, or service. The significant difference between the two materials is the amount of information you can provide. A flyer is a sheet with little information, an image/ logo, etc. On the other hand, brochures are small booklets that require reading.
Conferences at Jacob Javits Center are huge and often comprise various activities and segments. Besides, you might even get a chance to sell your brand’s newly launched products at your business booth in the convention center.
Businesspersons often make purchases at business conferences and trade shows as a friendly gesture to learn about the company. Booths offer an incredible opportunity to promote your products and build a brand reputation among competitors.
However, all individuals visiting your booth will not purchase your product and may even hesitate to initiate a conversation. While you don’t need to act like a salesperson, you can offer individuals to take along a product one-sheeter.
Product one-sheeters are printed papers with information about your product, including features and benefits. Such printed materials allow you to market products without a heavy sales pitch.
Printed marketing materials are still effective for attracting customers and increasing brand recognition. Business cards, flyers, brochures, and product one sheeters are great options for businesses to develop brand image among the competition.
That said, printed materials for a conference at Jacob Javits should be of the highest quality possible. If that’s what you’re looking for, Automation Graphics serves well. We provide exceptional services at an affordable rate. You can contact us via email or call us at (646) 205-3037 to speak with an expert.
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