Great packaging improves sales. When customers are looking for a product, the first thing that catches their attention is the packaging. And that’s not the only reason to get good packaging – seeing your great designs displayed on supermarket shelves all over the country can be a rewarding experience. Printing for packaging design involves several complicated steps. If you don’t know what you are doing, you are unlikely to get the desired results.
You need much more than a creative vision to design beautiful packaging. In fact, while printing for packaging design, the proper execution of your idea is as important as the creative vision. Here are some tips for designing great packaging.
Before you start the job, you should have all the right specifications. This is very important. You need the cutter guide that has all the folds, bleed, and trim specified. The cutter guide should also state glue areas and other details. If you are creating the cutter guide yourself, you should show it to the client and get it approved.
Do not start any design work until the client approves all specifications. If there is a cutter guide error, you will have to recreate the artwork.
If you are able to visualize your packaging designs, your job will be easier. Illustrator offers a brilliant tool for this purpose. The 3D Revolve tool allows you to visualize your designs in 3D. Here is how to use it. Create a model of your shape using the Bezier Pen tool. Select the shape and go to Effect > 3D > Revolve. Check the Preview checkbox to view the 3D visualization of your design. You can select the shading. Use the Wireframe to get the shape right.
Illustrator’s symbols allow you to reuse your creative work several times. If you are a packaging designer you must take advantage of the Symbols functionality. Symbols are essentially self-contained elements of your creative work. You can quickly reuse them without copying all paths.
First, go to the Symbols panel and then delete the Symbols. Then select a design and drag it to the Symbols panel. Add more symbols if you want to and then select Save Symbol Library in the flyout menu. You will be able to share this Symbol library with other packaging designers. After designing packaging, contact us for printing. We have years of experience in printing for packaging design.