Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or too small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Category Archives: Affordable printing NYC

Qualities Shared by the Top NYC Printing Companies

The top NYC printing companies come in all different shapes and sizes, especially in a city such as New York City. With that said, there are many qualities shared by the top NYC printing companies which make them a step above the rest when compared with the competition. From the services offered to the staff that they hire, superior printing companies in New York City share many features in common.

Plentiful Printing Services

One of the common shared qualities amongst the top NYC printing companies is the amount of services offered. The best of the bunch in New York City offer so many different printing services, such as digital printing, offset printing, promotional products, graphic design, and other printing options. When you visit a commercial printing company for the first time, you want to select a company that can cater to all of your commercial printing needs. This is why it’s important to select a commercial printing company in NYC which offers tons of printing services for you to obtain.

Extended Business Hours

You never quite know when you’re going to need that rush print job. Therefore, it’s the top NYC printing companies which offer extended business hours which draw a good client base. The commercial printers with the more extensive business hours are often the ones who receive excellent ratings from the community. Those commercial printers who not only offer longer hours each day but can accommodate rush jobs are high in demand.

Top-Notch Customer Service Skills

One of the most important things for any business owner and their employees to have is top-notch customer service skills. This is something which the best NYC printing companies offer to their customers. Every customer should feel as if they are the only customer and be treated with the utmost attention to details and polite and friendly service.

Affordable Prices

In addition to sharing all of the aforementioned qualities and features, top printing companies in NYC also offer affordable prices. In order to provide the best in printing options to the community, making the print jobs affordable is essential. Although the prices may vary from job to job, it’s important that the commercial printing company offers the products at an affordable price overall. This is a vital quality which the best NYC commercial printing companies offer to their customers.

The Desire to Take That Extra Step

In keeping with excellent customer service skills, the best NYC printing companies will be those who will always take that extra step to ensure that their customers get exactly what they want with the printing job. Ensuring that the finished product is exceptional in every way and not resting until the job is done is another attribute which top New York City commercial printers share.

Automation Graphics is a Top NYC Printing Company Ready to Help You With Your Printing Needs

Automation Graphics, one of New York City’s top printing company, knows what it takes to be the best of the bunch. Offering plentiful printing options, extensive business hours, excellent customer service, and affordable prices, the NYC printed product-seeking community finds their way to Automation Graphics.

Do you have a print job which you need to have completed in a timely manner and are ready to get started? Contact us today and let our team help you to achieve all of your desired printing goals, from flyers to brochures and beyond.


NYC top Printer Discusses Business Card Design Ideas

Designing Your Own Business Card: Getting Started

business-card-design-options-printer-nyc-01Nowadays, you don’t really need the services of a professional designer if you want to make your own custom business card. It can be surprisingly easy to get the job done in the comfort of your own home with the right software, and the degree of freedom and control you’ll have over the project is definitely worth the extra effort. Plus, you can avoid spending outrageous prices on something that’s normally not the most complicated job a designer would take on in the first place.

Prioritize Relevant Details

It might sound obvious, and it should be, and yet we still see plenty of people listing details like their home address in a large font, taking attention away from the things a contact would actually want to see. Your name, phone number, e-mail, and that’s pretty much it – don’t complicate it too much and leave any small details tucked away in a corner in a smaller font, or better yet, completely off the card.

Keep It Simple

great-business-card-design-advice-nyc-02This brings us to the next point – don’t make the design complicated and busy for the sake of making it “fancy”. Notice how most professional business cards are typically limited to simple, clean shapes like lines and squares, with perhaps a monochrome logo of the company in the corner. This will stand out much better than an overdone business card with all sorts of details all over it. It will also leave a better impression on your customers, as they’ll know that you have good taste.

Unusual Options Can Work Well

best-business-card-printing-west-side-nyc-03Don’t be afraid to think outside the box, and if something looks nice to you, don’t discard it as an option. White text on black background? Why not! There are various options that might look pretentious, but just because you’ve never seen something on another business card before doesn’t mean that it’s not a good choice. As long as you keep this within the confines of the other points we listed above, you should be fine.

Are you ready with your design? Once you want to transfer it to a real business card, get in touch with us and we’ll take a look at your order. The best printer in NYC is all you need to make sure that the design of your card will be taken care of the right way, by people who know what you’re trying to achieve. And that can make all the difference!

Commercial Printer in NYC for Business Cards

How Cheap Business Card Printing Can Cost You More in the Long Run

best-business-card-printing-nyc-ny-01So, you think you’ve found a good deal on business card printing that can save you a lot of money? Look more closely. If the standard price of the printing company is lower than the market average, that’s a red flag – and if they’re willing to cut you a significant discount on that price, that’s even more suspicious. You should be really careful where you’re spending your money when ordering a set of business cards, as the wrong investment can cost you even more in the long run in unforeseen ways.

You’ll Leave a Poor Impression on Potential Contacts

happy-business-contacts-business-card-nyc-02If you hand someone a poorly made business card and they end up checking it out some days or weeks later, after it’s had enough time to get properly bent and torn in their wallet, this can leave a terrible impression and send off all the bad signs towards that person. And if they happen to be a potential customer or another valuable contact, tough luck – you’ll probably never hear from them again.

You’ll Still Have to Pay a High Price Sooner or Later


Once you’ve found out that your business cards are practically falling apart, or the ink is getting worn out too fast, or a myriad of other issues, you’ll obviously want to repair the damage by

ordering a proper set and spreading them around. This means that you’ll still end up paying the premium price of a good printer, and it might even cost you more if you want the job done on a short notice. This is definitely not an ideal situation for a smaller entrepreneur on a limited budget.

You May Need to Rework the Whole Design

Depending on how your original printer worked, the design you used with them might be unsuitable for a quality printer. A low resolution is one of the most common problems, and it’s something low-grade companies are not going to warn you about. Chances are they may not even understand the details themselves.

The point is, you need to know that you’re submitting your business card design to the right company. If you’re not sure who that is and where to turn, give us a call and we’ll set you up with an appointment. You’ll be in the hands of the best printer in NYC, and all you’ll have to worry about is having a good design for your business cards in the first place!

Debunking common Myths about Professional Printing shops

Employing the services of any professional can extract far better results than doing those things yourself. Professionals often provide specialized services that promise to take your product a notch higher.

Specialised services often set up shops or offices that define their separate identity and a variety of businesses can take advantage of their offerings. Same goes for printing professionals. You can find world-class printing services and machineries at their shops. They offer a host of services that are otherwise not easily available in-house.

Professional print marketing shops cater to a variety of customers, from a plethora of industries. Since these shops are dealing with a vast client-base, they are susceptible to rumors and myths often get attached to them.

These myths can be extremely detrimental or favorable for a business. There are often perceptions that prevent businesses from seeking the services of professional printers, as they believe it will increase their costs and totally waste time – both of which isn’t true.

Here we will debunk a few of the myths that surround professional printing shops:

1.    In-house is cheaper

Firms that have printing needs often try to build in-house spaces rather than going to the professionals. The idea that it will cost less comparatively is false. The actual print may cost you a dollar or two lesser than the shop, but if you consider the hidden costs you are sure to find that it is costing you more than the shop. This is because you are probably buying the toner and ink according to your requirement. When buying in smaller quantities it is difficult to get a discount, and in case you need to print something in bulk, you may max out on your printing budget. Not only this, but the machine that you incorporate will take a lot in maintenance, and repairing them can cost a lot.

2.    In-house printing will get accurate results

It is a common perception that the printing shop might not be able to interpret your thoughts or designs perfectly. This, however, is untrue. Professional shops often have a variety of ideas and designs that you can use to enhance your desired features.

Printing shop professionals have the market information as to what will and won’t work. This becomes an additional benefit for taking your work to the professionals.

3.    Printing is harmful to the environment

Sure, paper production does harm the environment, and a lot of printing businesses are criticized that they end up using a lot of paper – however, you have to understand that a majority of professional printing shops utilize recycled paper.  Paper is often sourced from farms that are managed to reproduce trees that are utilized for paper. You will be surprised to know that digital marketing leaves a much bigger carbon footprint than printing shops.

4.    Time consuming

It is often assumed that an order placed at the printing shop is likely to take more time than it should. However this is not the case, printing shops will give you the exact time they can provide you with the finished product. They are professionals who understand the importance of deadlines for your business.

Bottom line

Professional printing shops are more useful than not. Printing done well can enhance the effect of your content threefold.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Questions You Should Ask a Print Shop before Using Their Services

Questions You Should Ask a Print Shop before Using Their ServicesAt present day, printing options are endless, and so are printing services. With so many factors to take into account and so many printers to choose from, it may be overwhelming at times to find the right print shop that will cater to all your requirements efficiently. Here are five questions that you should ask a printing service before hiring them to handle your print projects.

1.    Can I See Samples?

Asking for samples of the type of print you want allows you to assess the quality and level of professionalism of your chosen print shop. Even though it is not always possible to see samples in person, you can usually review the company’s website and check out their online portfolio. When doing so, pay close attention to the composition, lettering, and color contrasts to see if their services are right for you. Ideally, you should see a wide array of styles they can produce.

2.    What Additional Services Am I Offered?

Your business may require a print shop that offers more than just a printing service. A lot of printing companies offer other valuable services like graphic design, direct mail, digital and web solutions – all of which are extremely useful and will greatly help your business in the future if the need arises. Go through the services of your proposed print shop as you could end up saving a lot of time and money by using just a single company.

3.    Can I See A Sample Of My Project?

Questions You Should Ask a Print Shop before Using Their ServicesBefore you give an order of thousands of prints, ask to see a sample of your project. A sample will show you a finished example of how the design of your actual project will turn out to be. If you dislike some detail and want to make adjustments, a sample will help you do that. This just makes sure that your project goes as per the plan, and also allows you to make necessary changes before things have gotten out of hand.

4.    How Fast Can You Complete The Project?

Find out when you need the print job to be finished and where you want it delivered. Tell these details to the print shop that will then be able to work backward from the time and give you a deadline for the project completion. It is always ideal to do this sooner than later in a project.

5.    Can I Call You At Any Time?

Questions You Should Ask a Print Shop before Using Their ServicesA good print shop will make it easier for you to communicate them. Check in with your printer frequently. If there is a problem, then your printer should let you know ASAP, but it is always best to know how everything is going down in the shop.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

How to Ensure Quality When Selecting a Print Shop

How to Ensure Quality When Selecting a Print ShopEvery print shop is unique when it comes to print design, methodology and technology. While some print shops can provide you with outstanding results, others may not have the equipment to produce the desired outcome you are looking for. The best way to ensure quality when opting for a pint shop is to see how reputable they are in the market, the type of technology they are using and the number of satisfied clients they have. If you want to save your time and money, and if you really want your every print to be of high quality, it’s extremely crucial that you settle for a good print shop. In light of this, mentioned below are some important factors that can help you choose the right one:

1.    A Print Shop with Good Offshore Services

You have no idea how much of time you can save if you choose print shops that have offshore printing services. Subpar or notorious print shops reduce their printing cost by using lower and cheaper quality of printing materials and untrained or amateur labor. Always make sure that you avoid such companies at any cost and settle for companies that have high standards of use of materials and labor.

The market is populated with several offshore printer companies, but it’s your job to find the right and the honest one. You can easily overcome this tedious task by doing a small survey or research. You can take feedback from people who have experience in dealing with printing shops; they are the best source to tell you

How to Ensure Quality When Selecting a Print Shop

about the quality of offshore services of any printing company.

2.    A Print Shop Who Delivers Fast

A good quality of a reputable printing shop is that it provides customers with best timely services. When you select a print shop ask them several questions about the time of delivery. You need to tell them about your printing needs and ask them whether they will be able to provide you prints on time. This is because every print is different, the print you are thinking will take few minutes to get ready or may actually take hours of scaling and setup.

Make sure that you clear this from your selected printing shop before leaving their office. Ask them about their contact details so that you can make follow-ups, a good printing company is always responsive.  Not every print shop is same; some work on a large capacity while others work small scale. You have to make sure that you are giving your prints to a capable printing shop. When in the shop, ask them to show you their printing machines and facilities so that you can determine whether or not the said company will be able to handle and deliver bulk orders.

3.    A Print Shop with Good Customer Support

How to Ensure Quality When Selecting a Print ShopA good printing shop must have the reputation of providing excellent customer services. You can access them via phone, fax, email or other means. When you take follow-ups from them, they should provide with honest and up to date state of your prints. They should be highly available when needed and provide streamlined support.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

How to Deal with Professional Print Shops?

How to Deal with Professional Print ShopsThe printing industry is a curious mix of new and old – a universe rich with history that goes back hundreds of years but is dependent on technology that evolves and improves all the time. Having to deal with the challenges posed by a print job – from posters to business cards – can be a little overwhelming, especially if you have never worked with a print shop before and don’t have the financial means to contract an expert to handle the process for you. With the following tips however, dealing with print shops will be a piece of cake.

1. Take All Your Options into Account

When it comes to printing, your choice of printers is practically unlimited. Thus, before settling with the first print shop you see on the Yellow Pages, it is a good idea to browse Google first and scroll through all the available options. Look at the kind of services they provide, read what the customers have to say about them, and see if you can establish a long-term relationship with them.

2. Know Your Files

The first key step toward a successful print job is sending your files in the correct format. A majority of online printers have become more flexible at accepting a wide range of files – from Bitmap images to Microsoft Word documents, but many of these formats have numerous downfalls. However, the golden rule is to make use of a format that leaves as little to chance as possible.

3. Inquire About The Finishing Effects

How to Deal with Professional Print ShopsFinishing is about more than just getting a piece bound. If you have thought about folding, page scoring, perfect binding, or cuts, chances are that your proposed print shop doesn’t cater to these requests. It is, therefore, best to inquire about their capabilities related to finishing effects if you intend on using them.

4. Plan ahead

It is never too soon to start planning for a print project. Speak to the printing professional and plan an accurate timeline for the project. Think about factoring in time for quoting, consultation, proofing, review, approval of the final piece, then production time. Numerous factors play into each of these steps. If possible, allow a minimum of three weeks for a normal project.

5. Don’t Prioritize Cost Over Quality

How to Deal with Professional Print ShopsIf you base your decision solely on the rates of a particular printing service, then you might be sorry. There is no guarantee whether the company will take responsibility for their errors, and stand behind their poor work. The result? You could end up paying more than you bargained for. Ask some key questions about work and service guarantees. Ask to review samples. Take into account other capabilities, services offers, customer care, and price. If all these factors are in place, then you are good to go.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

How Professional Printing Can Improve Your Business’ Reputation

How Professional Printing Can Improve Your Business’ Reputation If you really want to promote and double your sales, investing in professional printing is a marvelous idea that will take your business to new heights. A professional printing service can help you to reach out to new customers through advertisements or print materials and can greatly improve your business’ reputation. Following are the ways a professional printing can greatly benefit your business.

1.    Control Over Outcome

A good and reputable professional printing firm gives you control over the outcome. Professional printing firms do everything digitally, be it a poster, business card or brochure, before printing they show you the layout. In this layout, you can make changes in font sizes, color images, you can even provide different posters or images for inspiration, and they are capable enough to produce really nice outcomes.

This saves you from some unwanted surprises and a lot of time. Since you have the control over printing layout, the outcome does not look so out of the world, it matches with your business theme and is according to your taste. There is no point in having beautiful brochures of your financial firm if the outcome turns out to be very funky. Professional printing services can help you find your style and theme one that suits your business.

2.    It Creates a Professional Image

How Professional Printing Can Improve Your Business’ Reputation What makes having a professional printing service special is that it makes your business appear mature and look professional. Your clients are extremely critical in evaluating the performance of your company, they look for every minute detail of your operation, and a poorly in-house designed brochure can leave a bad impression on your clients. Most of the times businesses feel that there is no need to have professional printing services when they have printing services in-house.

They don’t realize that they have to continuously pay the cost of maintaining the printers, refilling cartridges and toners, but in professional printing service you pay for what you want. Professional printing firms as the name suggests have a high level of professional printers, which are really expensive and unnecessary for you to buy if you are not going to maintain them.

Most businesses have standard printers available, which do not produce good results. More importantly, your business may have expert graphic designers available, but not having a proper printing environment really limits their capabilities as well. In order to stand out in this throat cut competition, it’s more than important you look professional and what’s the better way than having a professional printing service.

3.    It Truly “Brands” Your Business

Gone are the days when a mere poster would do the job of advertising your product. In this era, it’s all about branding. If your business is branded, people will not find it very difficult to recognize your products. Coco Chanel, when introduced her brand to the world, everything from backdrops to printed posters was black and white.

How Professional Printing Can Improve Your Business’ Reputation This gave her a brand image and she really stood out in the era of fashion where elaborate details and vibrant colors were dominant. Professional services study your business; they have team who knows that what works best for your business, what font will go with your business objective, what medium of print advertisement will make your product to standout. Having a brand image takes your business to new heights; it gives it identity, a place to shine in overpopulated business crowd.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

Why Using Professional Printing Services is Better than DIY?

Do you have an advertising or marketing project coming up for your business? Are you considering using a printer you already have lying around or planning to hire a professional printing service? If you want to go with the former option, here are 5 reasons why that might not be the best idea.

Professional printing services offer you an array of options for your printing tasks –

Why Using Professional Printing Services is Better than DIY?besides the variety of paper stock that you can choose from, hiring the services of a professional printing company will also offer you access to their experienced and expert designers who can in turn give you the best advice regarding your business magazine, card, brochure or flyer designs. They can even carry out appropriate adjustments to your original design or redo the entire design as per your requirements.
Additional factors that printing services offer in terms of print quality are options that can be used to improve the end results. There are advanced options like lamination, customized cuts and frames, and surface texturing that might not be available if you took the DIY approach. These finishing touches on the printed docs allow it to stand out, and also last longer.

You will save time and resources –

hiring a professional printer to take charge of your company’s projects, both small and large, will help you economize your resources. You won’t have to spend a ton of time and also will be able to utilize your human resource for more important tasks.
You will minimize expenses – even though it is tempting to perform your business print job by yourself thinking that it’ll cost you less, keep in mind that hiring a professional will can save you even more time and energy. That’s because the professionals are sure to deliver a flawless service in the first time around. With desktop printing, you might find yourself constantly printing as there is a pretty good chance that you may not get everything right on the first shot.
Additionally, there are high costs involved in terms of fixed expenditure and variable expenses because printer ink costs less for third-party professional printing services as compared to offices that place smaller orders. Ink for desktop printers is way more expensive when buying in bulk as compared to when outsourcing to a professional printer.

Why Using Professional Printing Services is Better than DIY?Lastly, for workers to operate the printer means wages also need to be taken into account when calculating the total cost of DIY printing. In most instances it is simply more cost-effective to hire the services of a professional printer.

All these reasons make it pretty clear why using professional printing services is better than DIY. If you are looking for the best printing service in NYC, contact us today to schedule an appointment.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Save the Date Cards: Should You Send Them?

Save the Date Cards Should You Send ThemA wedding or a baby shower is a big deal. Whether you are preparing for one of the biggest moments of your life or the new addition to your family, you want to share this special time with those you love. There is no doubt that these larger events take a lot of work and planning. You’ll likely be booking a hall and working with caterers months in advance. There’s no doubt, then, that you want to make sure all of your friends and family can make it to the event. One way to do that is by sending save the date cards to your intended guests.

Is It Worth It?

Save the date cards can be very simplistic. Often times, they can be a single piece of card stock with a specific message on it. It can be placed inside a simple envelope and sent to each of your would-be guests. Some designs are direct mailer-like, meaning they are designed to be more of a postcard that does not go inside of an envelope. These are even less expensive. When it comes to making a decision based on cost, remember that save the date cards are easy to create, cost effective, and definitely worthwhile.

The Benefits of Sending A Save the Date Card

Save the Date Cards Should You Send ThemWhy should you send this type of card to your guests? There are several key reasons they are worthwhile.

  • They can help your family and friends to block out the day of your event to ensure they can attend. Many people need a month or more notice of the event, but many others need several months’ notice to ensure they can make it.
  • Save the date announcements can work like announcements as well. They can help you to tell your extended family about your upcoming event. This can save you time on the phone with long distance relatives.
  • For those who may have to travel from out of state, planning for such an event takes months. With this type of card, they can begin doing so sooner.

Save the Date Cards Should You Send ThemAnd, when it comes down to it, you need to know if most people will be at your event. With save the date cards, you can get people talking to you about that event. That can give you an idea of what to expect. With the help of a trusted printer in NYC, these cards can be an easy benefit.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.


Creating Custom Baby Shower Invitations

Creating Custom Baby Shower InvitationsIf you are hosting an event for someone you care about, and you want them to have the best possible experience, pay attention to the details. Choose the right theme for a baby shower. Spend a bit of time creating the right guest list for their event. And, don’t forget to create custom baby shower invitations that really provide your guests with the ability to help celebrate this all important day. Baby showers are an important opportunity for you to connect with your family and show support for the soon-to-be mother and father. Invitations can help to do that.

What’s the Baby’s Theme?

Creating Custom Baby Shower InvitationsMany parents today select a theme for their children. This may be the pattern, color scheme, or even cartoon characters they use within the baby’s room. Talk to the parent to get an idea of what this theme is. Then, incorporate it into the baby shower invitations. This way, there is an intimate connection between the invite and the child. Making this type of personal embellishment is not hard to do but it can be very meaningful.

Include Details, But Only Those That Should Be Shared

The baby shower invite does not have to provide a great deal of information about the baby or the parents. It does not have to provide a gender, either. However, if the soon-to-be parents want to do so, this can be a good place to add some details. You can discuss upcoming plans or expected due dates, for example. This may not be the place to reveal a name, but it can work in some cases.

Make it Meaningful

Creating Custom Baby Shower InvitationsInvitations to this type of event are often thought of as a special offer for those who will be attending the event. However, this is also a great place for you to create some memories for parents. For example, add a special message or a favorite religious statement on the invitation. You can use this space to create a customized message from the soon-to-be grandparents to the parents. Make it personal so that it can be something they remember for a long time.

When you work with a trusted printer in New York City for your baby shower invitations, you can customize them to create the right message and theme just for your new baby. Take the time to think about just how to make this invitation meaningful to everyone.

Client Retention Through Rewards Cards

Creating a relationship with your customers is a very important process, but one of the more challenging aspects of today’s marketing world. It may be a better option, then, to work closely with your printing shop in New York City to create a program that helps to bring your customers back in the door. Often, it is all about creating a habit. Get them to visit you a few times with incentives, and they will get in the habit of thinking about your business whenever they are nearby. One way to do this is through the use of rewards cards.

What Can a Reward Card Do for You?

Client Retention Through Rewards CardsRewards cards are a very simple tool. They allow your customers to visit your establishment, do business with you, and receive a punch in their card (or a more prominent digital version will receive a swipe). This type of card allows the user to visually see how many times they’ve visited (and hopefully had good experiences) so that they can then remember to come back. After accumulating a specific number of marks on their card, the customer can earn something for free or a specific discount. The details of the program are up to you and can vary significantly.

What to Keep in Mind

Before you create this type of reward card, there are a few key things to keep in mind about the process.

    • Ensure the card provides important information about your location and about why the user should come back. What’s in it for them to come back?
    • Make sure to make the process very easy for the customer. To get the outcome you desire, you’ll want to have a simple system that your employees fully understand.
    • Be sure to ask for the customer’s address when creating the card. This may allow you to create direct mailers to mail to the home of the customer. This can remind your customer to come back to see you again for another special offer.

Client Retention Through Rewards CardsRewards cards like this work well. They only work if you communicate the benefit to the customer on the card and at the time of issuing the card. Create a campaign that includes these components. And, work with a trusted print shop in New York City to get the project off the ground properly. They can help you to create the right plan for your organization.

Creating a Product Catalog: Tips for Success

Today, many companies think that a printed catalog does not make sense. That may be anything but true. When it comes to creating a catalog that is right for your company and needs, there are several steps you can take to ensure that your customers always have access to the very best finished product. What’s most important is to work with a trusted and experienced printing company in New York City that can create the visually stunning, useful, and reactive catalog your company needs. No matter if you are in the clothing business or selling parts to wholesalers, the details matter.

Tips for Success

When creating a product catalog, think like the customer. The person buying the product from you needs to be able to easily find what they need. They need to see images in many cases. And, they need to have all of the information necessary to make a buying decision in one space. A well-designed product catalog can give this to them. When it comes to creating your own, here are a few things to keep in mind.

    • Avoid the technical speak. Get rid of any type of industry jargon. Ultimately, you’ll want to make sure the reader (who may not have a lot of experience with the actual product details) can understand what you are saying.
    • Organize it in a sensible way for the product you are selling. This may mean organizing it by product type, by product manufacturer, or just in alphabetical order. Determine what is going to be the most useful type of organization for your reader.
    • Make sure you invest wisely in visuals. That means spending some time adding graphics and photos to each of the pages you create. Even in technical manuals, this is what will help to keep people turning pages in the catalog to find more of what they need.
    • Provide directional signs and instructions to your readers. For example, they may need to find and buy part A. However, within the context, you may want to recommend part B to your reader. This can increase sales.
    • Create a professional layout. Don’t miss the mark here. Instead, focus on a quality layout that is professionally created. It makes a statement about your business.

By investing wisely in the right type of product catalog, you’ll get the results you want. If you work with a top-rated printing company in NYC, you can achieve this goal.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

How to Create a Custom Brochure for Your Marketing Plan

brochureBrochures are designed to provide a very specific message to your customer. When creating a brochure for your company’s next marketing effort, take a step back and consider what you wish to include. What is the message you want your customers to walk away with? It takes a few minutes to come up with this plan – but creating a brochure without a plan will create a situation in which your customers receive a jumbled message and fail to take action. When you work with one of the best printers in New York City, you’ll be able to achieve far more with your plan.

Communicate One Message

Brochures must provide a very specific message. Do not clutter it with numerous messages. For example, if you’re a construction company, create a brochure specifically for roofing projects. Create another brochure for your siding business. The key here is to allow the brochure to fully communicate your single message to the potential client to lure them in. Everyone wants to work with a specialized provider. Having numerous custom brochures makes sense.

Make It Personal

It is also important for companies to ensure their brochure isn’t a basic, formatted product. It needs to actually be personalized to your business.

  • Be sure to talks about your business’s experience and local licensing.brochure
  • Include photos of projects your company completed not stock images.
  • Be sure to use company or contractor names and provide specific guarantees and messages.

When you do this, you ensure your customers can truly embrace working with you. They get to know your company, not just someone selling a product or service.

Invest in Quality

A well-designed brochure can be used for many years. The key is to invest in the process from the beginning. Choose a fantastic template. Work with a customized printer who can help you to create a stellar looking finished product. Invest in higher quality paper and good images. By doing this, you’ll feel proud every time you hand out one of these brochures to a prospective client.

When creating a marketing plan for your business, you know it is important to give your customers something tangible to hang onto so that they remember to work with you and come back to you. A custom brochure can make that possible. The good news is that when you work with the best printer in New York City, you’ll get these types of results.

Using a Print Shop for Direct Mailers for Your New Campaign

printAs a small to medium business, every dollar matters to your company. When it comes to creating a marketing plan and campaign, it is very important to invest your budget wisely with a goal of being able to get a significant return on your investment. That is not always easy to do when you consider the many ways and types of marketing available to you. For many businesses where their customers are local, it helps to use a direct mailer campaign. But, it is just as important to turn to a qualified company who can help you to excel with those mailers.

How to Utilize Your Best Printer

A direct mailer campaign is one that is designed to provide a very straightforward advertisement to your local audience and customers. It is generally sent to customers that have bought from you previously or those who are in the most likely proximity to your location to buy from you. Targeting the right people is important, but it is also essential that you work closely with your local print shop to ensure the best possible outcome. These tips can help you to get the most out of this relationship as possible:

Communicate your specific goal with your print company if they are going to design your direct mailers for you. That means ensuring they know what you want your customers to do – come in, call you, schedule an appointment, or make a purchase. Be sure the theme is specific.

Talk about what’s going to stand out. When your ideal customer takes this mailer out of the mailbox, what is going to make him or her actually react to it? Colors, graphics, and details are important.

Discuss the materials closely. You may not need to pay for high end, glossy photos. The key here is to discuss the specifics relate to your marketing campaign. If this is a campaign that matters significantly to your company invest in the highest quality of materials possible.

When it comes to creating a direct mailing campaign, work with the best print shop in New York City and ensure that you have the best possible plan in place before the printers start working. To achieve this, you’ll need to be able to count on your printer to help you every step of the way from the creation to the actual mailing.

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