The printing industry is a curious mix of new and old – a universe rich with history that goes back hundreds of years but is dependent on technology that evolves and improves all the time. Having to deal with the challenges posed by a print job – from posters to business cards – can be a little overwhelming, especially if you have never worked with a print shop before and don’t have the financial means to contract an expert to handle the process for you. With the following tips however, dealing with print shops will be a piece of cake.
When it comes to printing, your choice of printers is practically unlimited. Thus, before settling with the first print shop you see on the Yellow Pages, it is a good idea to browse Google first and scroll through all the available options. Look at the kind of services they provide, read what the customers have to say about them, and see if you can establish a long-term relationship with them.
The first key step toward a successful print job is sending your files in the correct format. A majority of online printers have become more flexible at accepting a wide range of files – from Bitmap images to Microsoft Word documents, but many of these formats have numerous downfalls. However, the golden rule is to make use of a format that leaves as little to chance as possible.
Finishing is about more than just getting a piece bound. If you have thought about folding, page scoring, perfect binding, or cuts, chances are that your proposed print shop doesn’t cater to these requests. It is, therefore, best to inquire about their capabilities related to finishing effects if you intend on using them.
It is never too soon to start planning for a print project. Speak to the printing professional and plan an accurate timeline for the project. Think about factoring in time for quoting, consultation, proofing, review, approval of the final piece, then production time. Numerous factors play into each of these steps. If possible, allow a minimum of three weeks for a normal project.
If you base your decision solely on the rates of a particular printing service, then you might be sorry. There is no guarantee whether the company will take responsibility for their errors, and stand behind their poor work. The result? You could end up paying more than you bargained for. Ask some key questions about work and service guarantees. Ask to review samples. Take into account other capabilities, services offers, customer care, and price. If all these factors are in place, then you are good to go.
If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!