Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or too small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Category Archives: Business Printing NYC

Why Printed Wall Graphics are a Must-Have for Any Business Space

Best wall graphics printing for store business nyc

Printed wall graphics are a powerful way to enhance the look and feel of your business space, and create a more engaging and memorable experience for your customers. Whether you’re looking to promote your brand, highlight your products, or simply create a more visually appealing environment, wall graphics can help you achieve your goals. In this blog post, we’ll explore why wall graphics are a must-have for any business space, and how our commercial printing services can help you create impactful graphics that transform your walls.

The Benefits of Wall Graphics for Business Spaces

Wall graphics can provide a number of benefits for business spaces, including:

  • Increased brand visibility: Wall graphics can help increase brand visibility and recognition by showcasing your logo, brand colors, and messaging to a wider audience.
  • Enhanced customer experience: Wall graphics can help create a more engaging and memorable experience for your customers, and encourage them to spend more time in your space.
  • Flexibility: Wall graphics can be used for a wide range of applications, including branding initiatives, product showcases, and seasonal promotions.
  • Cost-effectiveness: Wall graphics are a cost-effective way to enhance the look and feel of your business space, without the need for expensive renovations or construction projects.

The Elements of Effective Printed Wall Graphics

To create effective wall graphics, there are a few key elements to consider, including:

  • Design: The design of your wall graphics should be eye-catching and reflect your brand’s messaging and identity.
  • Message: Your wall graphics should have a clear and concise message that communicates the most important information to your target audience.
  • Placement: The placement of your wall graphics is critical to their effectiveness. They should be placed in a location where they will be seen by your target audience, such as in a waiting area or above a product display.

How Our Commercial Printing Services Can Help

At Automation Graphics Inc., we offer a variety of commercial printing services to help you create effective wall graphics for your business space. Our team of experts can work with you to create designs that are tailored to your specific needs and goals, and we use high-quality materials to ensure that your graphics are durable and long-lasting.

Printed Wall Graphics: Conclusion

Wall graphics are a must-have for any business space looking to enhance its brand visibility and create a more engaging and memorable experience for its customers. Whether you’re looking to promote your brand, highlight your products, or simply create a more visually appealing environment, Automation Graphics can help you create impactful wall graphics that achieve your goals.

Contact us today to learn more about our commercial printing services and how we can help you create effective wall graphics for your business.

Automation Graphics Inc.
519 8th Avenue
3rd Floor
New York, NY 10018

Commercial Printing for Businesses: Getting Seen In A City, Town, or State

What are the main components and critical considerations for commercial printing for businesses that can help you effectively advertise in a large city, town, or state? Well, there are many things that you must consider as a marketer, from the role of different marketing and advertising methods to the reason behind advertising. Have you launched a new product or service in a specific region? Are you planning to open another branch or sub-division of your existing business? Do you wish to raise customer awareness about the upcoming CRM events of your corporate firm?

Best Commercial Printing for Businesses

Surprisingly, there’re a lot of advertising and marketing tools that you can use. You can go with banners, signage, brochures, large-format printing, and a lot more! All you require is the support of the best and premium-quality printing company to keep your advertising efforts streamlined. As per the latest statistics, the large-format printing market is expected to peak at over $11.4 billion by 2026!

Finding the Right Commercial Printing Company

Before you and your business enjoy the benefits of working with the right commercial printing company, you must find one. Finding the right commercial printing company starts with exploring the range of printing services offered. In addition to that, there’re many different factors that you must before hiring a printing company to fulfill your large-scale printing needs. Let’s take a look at some of the main factors to check for.

Range of Services (and Types of Printing Techniques)

While you may not realize, finding a company that offers various printing techniques is important. For example, when going for large-scale printing projects, you may search for a company that offers offset lithographic printing. This is because the said technique lets you print hundreds of thousands of material copies without raising too much cost.

But, what happens when you want a selected batch of deluxe printed items? Well, you may have to go through the hassle of searching again. So, find a company that offers different types of printing services, including flexography, lithography, offset, and digital printing.

Level of Experience

You must be in touch with a company that has years of experience in printing large-scale and small-scale projects. Some companies in New York City have decades of experience in printing for commercial businesses. Meanwhile, others are only new startups promoting themselves as the best. So, be careful when inquiring about the experience, and don’t forget to check for the company’s authenticity.

Reliability and Immediate Client Support

Several companies in the industry promote themselves as the best commercial printing services provider. But the truth is that most companies fail to be timely or responsive during large-scale printing projects. For that sole reason, you must inquire about the past clients, previous large-scale printing projects (i.e., the ones your chosen company took on and completed), and learn about the market reputation.

Call through the customer service network to learn about the responsiveness of the company beforehand. It could be quite crucial to the start of your large-scale printing project. What happens when you realize that the first batch of the printed items has major faults? What if the company is unresponsive and keeps printing at a rapid pace?

Commercial Printing for Businesses NYC

Technological Prowess and Expertise

Lastly, you cannot go with a company even if it has all the former qualities but lacks the required capacity to handle large-scale printing jobs or lacks prowess in handling high-tech printing machinery. You can surf through the previous accidents and disruption records of the company to learn how streamlined it is in its printing processes. For a large-scale printing project for a city, town, or state, you will require a company that can cope with increasing order and adjusts seamlessly with changing printing requirements.

Benefits of Working with the Best Commercial Printing Company

Various benefits of working with the best commercial printing company for a large-scale printing project include:

·       No Delays

The chances of delays are usually negligible to none when working with the best commercial printing company. The company will ensure steady delivery and streamlined printing throughout the project duration

·       Reliable Contract

The right company will share all the contract details comprehensively, so you know every aspect of the agreement you’re signing to hire the respective printing company.

·       No Faults/Damages

A reliable printing services provider maintains the personnel and machinery up to optimum levels. This means that chances of errors, faults, or damages will be relatively low when dealing with a company that has technological and printing prowess.

Best Commercial Printing for Businesses: Conclusion

Do you really need to invest a huge amount of your business’s funds to create your own printing lab? Well, do you have the right personnel, or will you be looking to hire the responsible people for handling large-scale printing machinery? The quickest solution to your problem is hiring the best professional printing company. Automation Graphics is a reliable solution to your printing needs and requirements. Whether you need premium business cards for your officials or high-quality corporate reports, our large-scale commercial printing tech can help.

Call us today to discuss the commercial printing needs for your business. We can help you find the best solutions for your business’s printing needs and budget.

Automation Graphics Inc.
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037

Report Printing

Report printing involves a lot of materials and binding services that many people are unaware of. There are many types of reports that you can get printed, but the most common and important are business reports. We understand how crucial business reports are for your business, so we put in a lot of effort and provide you with a range of services. In this article, you will learn how you can plant out your report printing and what all you can choose to make it better in its appearance.


The Reason for Printing out Reports

When you get reports printed out, especially business reports, it tends to leave a good impression on you and your company. This way, you are able to promote any activities that take place in your business, which leads to your business growing towards the peak of popularity. You will also be able to attain a number of potential shareholders and employees who will be well suited for your company. Overall reports give a good impression as it also proves how systematic and well organized your business is.

Binding Options for Report Printing

There are different types of binding options you can choose from for your report. It is important to keep in mind the size of the report while you are choosing the type of binding. We provide assistance in all the mentioned options below:

  1. Comb Binding
  2. Wire Binding
  3. Spiral Binding
  4. Perfect Bound
  5. Saddle Stitching
  6. Stapling
  7. Padding

Out of all these options wire bind and comb binding are some of the most common binding options that are clients mostly use.


There are a few finishes you can choose to use that will make your report look more presentable.

a)    Folding

There are different types of folds available for printing materials. You can choose any of the folds mentioned below:

  1. Half Fold
  2. Z Fold
  3. Roll Fold
  4. Double Parallel

b)    Laminate

You can use the process of lamination to give your report a good glossy finish and protect it from getting damaged. Laminates come in different sizes, and their thickness varies. Be sure to choose the right amount of thickness for your report.

c)    Hole Punching

Make sure to get your report punched to keep your report intact.

d)    Creasing

You should use the process of creasing to maintain a professional fold in your documents. Crease helps to prevent papers from cracking to help it look neat.

e)    Perforating

You can use a perforating technique to separate two sections of paper easily. Perforating separates the paper in a straight clean line. However, it is not necessary to use this technique for reports, but you can use it to print out receipts and tickets.


The design of the report is very important, as that is what actually makes your report stand out. It is very important to choose the right type of design and artwork for your report, and we will help you to do that. Your report should consist of a proper font and style for readers to be able to read it properly and with interest. Before you choose your printing service, it is important to note if they provide you with specific artistic tools to upgrade your design and artwork. They should provide tools such as a good resolution, crop and bleed marks, and converted colors to CMYK.

Size Options

There are a number of paper sizes available from which you can choose for your report. It is extremely important that you sect the right size of paper for your report to prevent any kind of clustering and imbalance. Motioned below are the different paperweights measured in grams:

  1. 80-100gsm: You can use this for photocopying or printing out a simple paper
  2. 120gsm: Good use for letterheads
  3. 130gsm: You can use this for high volume promotional materials
  4. 15-200gsm: Commonly used for flyers and brochures
  5. 250gsm: You can use this best for booklets, brochures, posters, and marketing cards.
  6. 300gsm+: You can use this paperweight for calendars, business cards, and packaging

With the help of these different paperweights, you can now make the right decision by choosing a suitable paperweight for your booklet.


Paper Options

Below is a list of different paper types that you can wish to choose for your high-quality report:

  1. High Bulk: You can use this for the cover of your report.
  2. Silk Paper: This type of paper helps you to achieve a smooth finish to your business card, posters, flyers, or greeting cards.
  3. Idea: You can use this for printing out letterheads
  4. Pacesetter: This is a high bleached white paper that you can use for any kind of document or prints.
  5. Gloss paper: This type of paper helps you to receive a high smooth result but with a slightly glossy texture.
  6. Environment-Free: If your business works towards the goodwill of the environment, then you should consider using this 100% recycled paper for your reports.


If you’re looking for high quality and affordable printing services, contact us in order to achieve your desired printing needs.

Promotional printing can help your business grow!

Why Print Quality Is Not the Only Factor in Business Orders

Business printing When looking for the right partner for a business print order, many people obsess endlessly over the idea of getting the best printing quality, paying little to no attention to other features. That can quickly lead to disaster if you’re not careful though – there is much more to a good printing job than the raw quality of the final output, and you have to learn to recognize the good potential partners on the market, and weed out the bad ones. Here are some extra features you might want to consider in your search, which can have a strong impact on the final result.

Turnaround Time

Business printing This one might seem obvious, but sometimes people are willing to make sacrifices if it means getting a better deal, and unfortunately, the speed of delivery is one of the first things to get compromised in these cases. You might not think that it matters too much if you get the order a day or two late, but this can quickly stack up over a short period of time, putting you in a disastrous situation where all your promotional campaigns are falling behind schedule due to no fault of your own.

Bulk Discounts

If you are planning to place lots of orders in the foreseeable future and you’d like to make sure that you keep getting a good deal on all of them, you should discuss potential bulk discounts with the company before starting to work with them. Give them a rough estimate of how much you’re going to order and discuss some potential prices for a volume like that. Don’t be afraid to haggle if you know you’re about to send a lot of business towards that company, they are certainly going to appreciate the prospect of a reliable, steady client, and might be willing to back down on their prices a little bit.

Paper Quality

Business printing Another feature that sometimes gets overlooked, you should pay attention to the kind of paper your materials are about to get printed on. Some printing companies will make it seem like you have no choice in this regard, when that’s quite far from the truth.

If you don’t want to find yourself stuck and confused trying to figure out which company to work with, just give us a call and we’ll sort things out for you. Working with the best printer in NYC can make all the difference in your projects.


We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

Why Business Printing Is Not Something You Should Do Yourself

Business PrintingAccess to advanced technology is not as restricted as it was some time ago, and people can easily do various tasks in the comfort of their own homes without having to contract a professional’s services. And while areas like 3D printing are becoming more and more developed in this regard, this can create the impression that all types of printing can be replaced with DIY substitutes. That’s quite wrong though, especially when one looks at a specific example like business printing. If you have a bulk order that will eventually end up in potential customers’ hands, trying to do it yourself can quickly lead to disaster.

A Small Mistake Can Cost You a Lot

Business PrintingProfessional printers know how to do their job and what kinds of things could potentially go wrong in a large order, and they are prepared to eat any additional costs that arise from human error. On the other hand, a small misalignment on your end can leave you with a whole batch that’s completely unusable, costing you a lot of money, not to mention nerves.

It Might Actually End Up More Expensive

Business PrintingOn top of what we described above, even if you get everything perfect and the first run produces a perfect batch, you might still end up paying significantly more than you would with a professional printing service. The reason is that large printing presses are designed to handle large volumes of repeating patterns, unlike your home/office printer. Be prepared to pay for a lot of ink if you want to get the job done at a matching quality level, or to purchase an expensive laser printer. Plus, you’ll need some extra space for the whole job, unless you want to spend a lot of time shifting boxes around and doing a lot of manual work.

You Can Focus on the Rest of the Project

A great reason to use professional services of any kind for jobs that tend to take more than an hour or two is that your time as an entrepreneur is valuable, and it’s often better spent coordinating the project and sorting out more critical details. By leaving things in the hands of professionals, that’s one less worry on your shoulders, and one more thing that you’ll know will get done exactly according to specifications.

Give us a call and find out how working with the best printer in NYC can change your projects completely.


We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

The Top Benefits of Professional Print Shops

The Top Benefits of Professional Print ShopsIf you have an upcoming important printing job for a project that you are working on, wouldn’t it be best to get it done right and by professionals? At times like these, you cannot afford trial and error and thus need to trust professionals who get the job done right the first time.

There are numerous advantages to all sizes of business and clients in using professional printing services. Let’s take a look at the top 5 advantages.

  • You can place giant printing orders and the company will deliver them to you when you need them – which is before the deadline. This means not having tThe Top Benefits of Professional Print Shopso take out any extra time from your daily schedule to worry about printing for a promotional campaign or an upcoming presentation. With the help of third-party print shops, a finished product can be ready without you having to waste your precious time or resources when you need it.
  • You have way too many options – if you were to ever look and see the storage of a typical printing company, you would be surprised to find it jam-packed with printing materials and resources that your company could only dream of having. Of course, since these printing companies specialize in offering printing services, it only makes sense why they be able to offer you an array of exciting options that will enhance the overall aesthetics and longevity of your document covers, direct mail, and business cards – there are so many options that you will actually need professional advice to help you narrow down your choices.
  • When you outsource your printing tasks to a professional, you are basically getting instant access to printing professionals. Unlike a majority of business owners and their staff, these professionals know the ins and outs of printer ink, paper stock, and other printing methods (along with the complex equipment that bring it all together) like no one else.
  • You no longer have to worry about answering questions such as “what card stock should I use for my business cards?” “How do I add photos into my direct mail?”, “How do I pick a brochure style that complements my target audience?” etc. because the printing company will help you find the best solutions to all your concerns. And as far as producing quality results are concerned, making the right choices is extremely essential. Having an expert take you through all the suggestions and suitable options means you are getting the top quality input you need to make your print jobs stand out.
  • You can take advantage of better equipment – in addition to free advice, professional printing services utilize the use of cutting-edge printing gear. Better gear means better results.
  • It is much faster – big printing companies have the expertise, the in-stock materials and the equipment to get the job done on time.

The Top Benefits of Professional Print ShopsAll these reasons make it pretty clear why using professional printing services is better than DIY. If you are looking for the best printing service in NYC, contact us today to schedule an appointment.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Questions You Should Ask a Print Shop before Using Their Services

Questions You Should Ask a Print Shop before Using Their ServicesAt present day, printing options are endless, and so are printing services. With so many factors to take into account and so many printers to choose from, it may be overwhelming at times to find the right print shop that will cater to all your requirements efficiently. Here are five questions that you should ask a printing service before hiring them to handle your print projects.

1.    Can I See Samples?

Asking for samples of the type of print you want allows you to assess the quality and level of professionalism of your chosen print shop. Even though it is not always possible to see samples in person, you can usually review the company’s website and check out their online portfolio. When doing so, pay close attention to the composition, lettering, and color contrasts to see if their services are right for you. Ideally, you should see a wide array of styles they can produce.

2.    What Additional Services Am I Offered?

Your business may require a print shop that offers more than just a printing service. A lot of printing companies offer other valuable services like graphic design, direct mail, digital and web solutions – all of which are extremely useful and will greatly help your business in the future if the need arises. Go through the services of your proposed print shop as you could end up saving a lot of time and money by using just a single company.

3.    Can I See A Sample Of My Project?

Questions You Should Ask a Print Shop before Using Their ServicesBefore you give an order of thousands of prints, ask to see a sample of your project. A sample will show you a finished example of how the design of your actual project will turn out to be. If you dislike some detail and want to make adjustments, a sample will help you do that. This just makes sure that your project goes as per the plan, and also allows you to make necessary changes before things have gotten out of hand.

4.    How Fast Can You Complete The Project?

Find out when you need the print job to be finished and where you want it delivered. Tell these details to the print shop that will then be able to work backward from the time and give you a deadline for the project completion. It is always ideal to do this sooner than later in a project.

5.    Can I Call You At Any Time?

Questions You Should Ask a Print Shop before Using Their ServicesA good print shop will make it easier for you to communicate them. Check in with your printer frequently. If there is a problem, then your printer should let you know ASAP, but it is always best to know how everything is going down in the shop.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

How to Ensure Quality When Selecting a Print Shop

How to Ensure Quality When Selecting a Print ShopEvery print shop is unique when it comes to print design, methodology and technology. While some print shops can provide you with outstanding results, others may not have the equipment to produce the desired outcome you are looking for. The best way to ensure quality when opting for a pint shop is to see how reputable they are in the market, the type of technology they are using and the number of satisfied clients they have. If you want to save your time and money, and if you really want your every print to be of high quality, it’s extremely crucial that you settle for a good print shop. In light of this, mentioned below are some important factors that can help you choose the right one:

1.    A Print Shop with Good Offshore Services

You have no idea how much of time you can save if you choose print shops that have offshore printing services. Subpar or notorious print shops reduce their printing cost by using lower and cheaper quality of printing materials and untrained or amateur labor. Always make sure that you avoid such companies at any cost and settle for companies that have high standards of use of materials and labor.

The market is populated with several offshore printer companies, but it’s your job to find the right and the honest one. You can easily overcome this tedious task by doing a small survey or research. You can take feedback from people who have experience in dealing with printing shops; they are the best source to tell you

How to Ensure Quality When Selecting a Print Shop

about the quality of offshore services of any printing company.

2.    A Print Shop Who Delivers Fast

A good quality of a reputable printing shop is that it provides customers with best timely services. When you select a print shop ask them several questions about the time of delivery. You need to tell them about your printing needs and ask them whether they will be able to provide you prints on time. This is because every print is different, the print you are thinking will take few minutes to get ready or may actually take hours of scaling and setup.

Make sure that you clear this from your selected printing shop before leaving their office. Ask them about their contact details so that you can make follow-ups, a good printing company is always responsive.  Not every print shop is same; some work on a large capacity while others work small scale. You have to make sure that you are giving your prints to a capable printing shop. When in the shop, ask them to show you their printing machines and facilities so that you can determine whether or not the said company will be able to handle and deliver bulk orders.

3.    A Print Shop with Good Customer Support

How to Ensure Quality When Selecting a Print ShopA good printing shop must have the reputation of providing excellent customer services. You can access them via phone, fax, email or other means. When you take follow-ups from them, they should provide with honest and up to date state of your prints. They should be highly available when needed and provide streamlined support.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

How to Deal with Professional Print Shops?

How to Deal with Professional Print ShopsThe printing industry is a curious mix of new and old – a universe rich with history that goes back hundreds of years but is dependent on technology that evolves and improves all the time. Having to deal with the challenges posed by a print job – from posters to business cards – can be a little overwhelming, especially if you have never worked with a print shop before and don’t have the financial means to contract an expert to handle the process for you. With the following tips however, dealing with print shops will be a piece of cake.

1. Take All Your Options into Account

When it comes to printing, your choice of printers is practically unlimited. Thus, before settling with the first print shop you see on the Yellow Pages, it is a good idea to browse Google first and scroll through all the available options. Look at the kind of services they provide, read what the customers have to say about them, and see if you can establish a long-term relationship with them.

2. Know Your Files

The first key step toward a successful print job is sending your files in the correct format. A majority of online printers have become more flexible at accepting a wide range of files – from Bitmap images to Microsoft Word documents, but many of these formats have numerous downfalls. However, the golden rule is to make use of a format that leaves as little to chance as possible.

3. Inquire About The Finishing Effects

How to Deal with Professional Print ShopsFinishing is about more than just getting a piece bound. If you have thought about folding, page scoring, perfect binding, or cuts, chances are that your proposed print shop doesn’t cater to these requests. It is, therefore, best to inquire about their capabilities related to finishing effects if you intend on using them.

4. Plan ahead

It is never too soon to start planning for a print project. Speak to the printing professional and plan an accurate timeline for the project. Think about factoring in time for quoting, consultation, proofing, review, approval of the final piece, then production time. Numerous factors play into each of these steps. If possible, allow a minimum of three weeks for a normal project.

5. Don’t Prioritize Cost Over Quality

How to Deal with Professional Print ShopsIf you base your decision solely on the rates of a particular printing service, then you might be sorry. There is no guarantee whether the company will take responsibility for their errors, and stand behind their poor work. The result? You could end up paying more than you bargained for. Ask some key questions about work and service guarantees. Ask to review samples. Take into account other capabilities, services offers, customer care, and price. If all these factors are in place, then you are good to go.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

How Professional Printing Can Improve Your Business’ Reputation

How Professional Printing Can Improve Your Business’ Reputation If you really want to promote and double your sales, investing in professional printing is a marvelous idea that will take your business to new heights. A professional printing service can help you to reach out to new customers through advertisements or print materials and can greatly improve your business’ reputation. Following are the ways a professional printing can greatly benefit your business.

1.    Control Over Outcome

A good and reputable professional printing firm gives you control over the outcome. Professional printing firms do everything digitally, be it a poster, business card or brochure, before printing they show you the layout. In this layout, you can make changes in font sizes, color images, you can even provide different posters or images for inspiration, and they are capable enough to produce really nice outcomes.

This saves you from some unwanted surprises and a lot of time. Since you have the control over printing layout, the outcome does not look so out of the world, it matches with your business theme and is according to your taste. There is no point in having beautiful brochures of your financial firm if the outcome turns out to be very funky. Professional printing services can help you find your style and theme one that suits your business.

2.    It Creates a Professional Image

How Professional Printing Can Improve Your Business’ Reputation What makes having a professional printing service special is that it makes your business appear mature and look professional. Your clients are extremely critical in evaluating the performance of your company, they look for every minute detail of your operation, and a poorly in-house designed brochure can leave a bad impression on your clients. Most of the times businesses feel that there is no need to have professional printing services when they have printing services in-house.

They don’t realize that they have to continuously pay the cost of maintaining the printers, refilling cartridges and toners, but in professional printing service you pay for what you want. Professional printing firms as the name suggests have a high level of professional printers, which are really expensive and unnecessary for you to buy if you are not going to maintain them.

Most businesses have standard printers available, which do not produce good results. More importantly, your business may have expert graphic designers available, but not having a proper printing environment really limits their capabilities as well. In order to stand out in this throat cut competition, it’s more than important you look professional and what’s the better way than having a professional printing service.

3.    It Truly “Brands” Your Business

Gone are the days when a mere poster would do the job of advertising your product. In this era, it’s all about branding. If your business is branded, people will not find it very difficult to recognize your products. Coco Chanel, when introduced her brand to the world, everything from backdrops to printed posters was black and white.

How Professional Printing Can Improve Your Business’ Reputation This gave her a brand image and she really stood out in the era of fashion where elaborate details and vibrant colors were dominant. Professional services study your business; they have team who knows that what works best for your business, what font will go with your business objective, what medium of print advertisement will make your product to standout. Having a brand image takes your business to new heights; it gives it identity, a place to shine in overpopulated business crowd.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

Client Retention Through Rewards Cards

Creating a relationship with your customers is a very important process, but one of the more challenging aspects of today’s marketing world. It may be a better option, then, to work closely with your printing shop in New York City to create a program that helps to bring your customers back in the door. Often, it is all about creating a habit. Get them to visit you a few times with incentives, and they will get in the habit of thinking about your business whenever they are nearby. One way to do this is through the use of rewards cards.

What Can a Reward Card Do for You?

Client Retention Through Rewards CardsRewards cards are a very simple tool. They allow your customers to visit your establishment, do business with you, and receive a punch in their card (or a more prominent digital version will receive a swipe). This type of card allows the user to visually see how many times they’ve visited (and hopefully had good experiences) so that they can then remember to come back. After accumulating a specific number of marks on their card, the customer can earn something for free or a specific discount. The details of the program are up to you and can vary significantly.

What to Keep in Mind

Before you create this type of reward card, there are a few key things to keep in mind about the process.

    • Ensure the card provides important information about your location and about why the user should come back. What’s in it for them to come back?
    • Make sure to make the process very easy for the customer. To get the outcome you desire, you’ll want to have a simple system that your employees fully understand.
    • Be sure to ask for the customer’s address when creating the card. This may allow you to create direct mailers to mail to the home of the customer. This can remind your customer to come back to see you again for another special offer.

Client Retention Through Rewards CardsRewards cards like this work well. They only work if you communicate the benefit to the customer on the card and at the time of issuing the card. Create a campaign that includes these components. And, work with a trusted print shop in New York City to get the project off the ground properly. They can help you to create the right plan for your organization.

Should You Use Full Color Envelopes?

Should You Use Full Color Envelopes?When creating marketing materials for your next campaign, you may be wondering what is going to happen when you slide that letter or professionally designed flyer into an envelope to mail. Will people even open it? Will they ever see what you are offering to them? It may be hard to image, but you can transform the effectiveness of your next marketing campaign by investing in the right type and even color of envelope. There are several key things to keep in mind before you invest in full color envelopes or other types of products.

Should Color Be a Consideration?

Colored envelopes can work well in some cases. You do not want your marketing materials to seem too gimmicky. That is a common problem when using an envelope like this especially if it is brightly colored. When you work with your print shop in New York City, you will be able to get a better idea if your marketing material is best suited for colored envelopes. Here are a few things to keep in mind:

    • Should You Use Full Color Envelopes?Use colors that make sense for your brand. If your brand uses specific colors – especially if your brand is known for those colors – using that color on your envelopes makes sense.
    • In some cases, color is less important than quality. It is a good idea to consider a higher quality of envelope in the item you are sending is high value or important. Skip the color and focus on the quality.
    • Use color for the right reason. If your marketing material is about a sale or a big event, color helps to create the right level of urgency. Be sure the color you use communicates the right message.

Should You Use Full Color Envelopes?When choosing a color for envelopes, consider the value it will offer to the marketing campaign. If you believe that your envelope will not be opened without some type of attention grabbing component, work with your printer to design a flyer or insert that does not need to be placed in an envelope. And, if you do use them, be sure you give people a reason to open them with a printed message on the front. Ultimately, color just is not enough.

Work with a top quality printing company in New York City to get the results you are looking for. You’ll find this is the best way to get the results you want every time.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.


Creating a Product Catalog: Tips for Success

Today, many companies think that a printed catalog does not make sense. That may be anything but true. When it comes to creating a catalog that is right for your company and needs, there are several steps you can take to ensure that your customers always have access to the very best finished product. What’s most important is to work with a trusted and experienced printing company in New York City that can create the visually stunning, useful, and reactive catalog your company needs. No matter if you are in the clothing business or selling parts to wholesalers, the details matter.

Tips for Success

When creating a product catalog, think like the customer. The person buying the product from you needs to be able to easily find what they need. They need to see images in many cases. And, they need to have all of the information necessary to make a buying decision in one space. A well-designed product catalog can give this to them. When it comes to creating your own, here are a few things to keep in mind.

    • Avoid the technical speak. Get rid of any type of industry jargon. Ultimately, you’ll want to make sure the reader (who may not have a lot of experience with the actual product details) can understand what you are saying.
    • Organize it in a sensible way for the product you are selling. This may mean organizing it by product type, by product manufacturer, or just in alphabetical order. Determine what is going to be the most useful type of organization for your reader.
    • Make sure you invest wisely in visuals. That means spending some time adding graphics and photos to each of the pages you create. Even in technical manuals, this is what will help to keep people turning pages in the catalog to find more of what they need.
    • Provide directional signs and instructions to your readers. For example, they may need to find and buy part A. However, within the context, you may want to recommend part B to your reader. This can increase sales.
    • Create a professional layout. Don’t miss the mark here. Instead, focus on a quality layout that is professionally created. It makes a statement about your business.

By investing wisely in the right type of product catalog, you’ll get the results you want. If you work with a top-rated printing company in NYC, you can achieve this goal.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

Rewards Cards: Tips and Tricks to Getting Results

rewardsCould a rewards program be just what your business needs to get clients in the door more frequently? Rewards programs are very common and they work. You can tell how effective they are simply by taking a closer look at how many companies are using them.

There’s no doubt that people want to be given something at a lower cost or even for free, but to make the most out of these offers, you really do need to create an effective and somewhat lucrative opportunity.

Determine What You Can Offer

Do you want to give your clients something for free? For example, some reward card offers allow for a simply hole punch for each visit. At the time when the card is filled, the individual earns something for free. Or, do you want to give them the ability to get a discount all of the time? For example, many retailers offer members of their program a slightly lower price on some commonly purchased products. Define what you want to offer through your program as the first step.

Create Cards

Work closely with your local printer to create the reward cards themselves. Choose a material that is durable and will last for some time. You want them to see the value of these cards and keep them in their wallet for use later. And, you also want to ensure that the reward card is going to remain effective as long as possible.

Build Communications

With your reward card in place, remember that this is giving you the opportunity to connect with your clients. Send them a flyer every few weeks or a piece of direct mail that offers something special. Use their address to create a program of special announcements or a sales flyer.

The key here is to make the most out of the information you are being given and then turning around and communicating with those customers about what you can do for them.

A rewards program can be highly effective. It allows for your customers to get to know you and what you have to offer. At the same time, the rewards card keeps your name and service right in the wallet of your customer, reminding them every time they open it up, that you are available to help them. Work closely with the best printer in New York City to create your card.

Business Printing Services for Mailings

Quality business printing is still a big part of projecting the right corporate image. When something needs to be official, stationery and letterhead printing is still a service that business cannot do without. Even though a great deal of business correspondence is e-mailed these days, most businesses still have a need to have a large volume of letterhead and other materials produced so that they can reach clients effectively.

Mailing Materials

Label printing, envelope printing and letterhead printing are still vital parts of representing your business. Without these materials, a business tends to look sloppy and you cannot be sure that people will instantly recognize official mail when you send it to them. A commercial printing service can help you by providing the expertise to use in-house design or your own designed to create large quantity orders of stationery and letterhead printing that end up saving you money. Once you have established this letterhead as your official mailing format, it’s easy to make certain that other businesses recognize that something is genuinely from you.

Saving Money Business Printing

Because there still is a great deal of business done over the mail, having stationery and letterhead printing done by a company that allows you to make large volume orders is a great way to save money. These materials can be ordered far in advance of when they are needed, as there’s no expiration on them, obviously, and because the business will generally want to stick with the same stationery and letterhead design for a long periods of time. Commercial printing firms can usually turn these orders around very quickly and ensure that you always have enough materials to send out letters and other communications when you need them.

Other Large Orders Business Printing

Another area where large volume and quantity printing is beneficial is business card printing. Particularly for salespeople, business cards should be going out the door just about as quickly as they’re coming in the door. The more of them that go out the more contacts the person has made. By having a commercial printing firm handle your business card printing projects, you can make certain that you have them delivered in a timely fashion and that you always have a way to advertise in a face-to-face situation. Your employees will appreciate the fact that they have fast access to business cards whenever they need them.

Business printing is one of the most economical ways to advertise. A commercial printing firm can make certain that your stationery and letterhead printing, your business card printing and your other printing projects all match up. This ensures that you get a consistent corporate image across all of the communications that you send out and that you don’t have to worry about people wondering whether or not your business is made up of solid professionals. Combined with envelope printing and label printing, it becomes much easier to engage in branding enterprises that help to increase the visibility of your corporate image and to increase the quality of your corporate image in the eyes of your customers.

Printing Materials for Events Part Two

Type Of Event Depending on the type of event that you are planning, you will have varying printing needs. For a wedding, for instance, you have to choose just how elaborate you want your invitations to be. A baby christening event doesn’t need to be as elaborate as a business event. For a convention event… Continue Reading

Printing Materials for Events Part One

You have an upcoming important event and you want everything to look just right. What you need is a company that can handle all your printing needs. Automation Graphics! Event Printing You want a company that can handle your printing needs for any event from start to finish. Automation Graphics can help you with: Invitations… Continue Reading