Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or too small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Category Archives: Banner Printing NYC

How Are Signs & Banners Made and Printed?

How are signs & banners made and printed? Signs and banners have been in the business of marketing and advertisement for a very long time. In fact, without signs and banners there couldn’t have been any proper marketing before the digital transformation of businesses worldwide.

Banners and signs do not only help with promotions, deals, and news but also show a brand’s image and business’s standing among the competitors. You may quickly realize the popularity and reputation of a business by simply noticing how well-planned and frequently their banners and signs appear as offline marketing. Banners and signs are also a great way to celebrate events like birthdays, sports, milestones, etc.

How Are Signs & Banners Made and Printed?
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Have you ever wondered about the manufacturing process of these essential marketing tools? Signs and banners are now widely available, with a wide range of options to choose from. As the demand for banners and signs is growing substantially, there are better and more efficient designs and production methods taking place. Here are some of the ways that print shops produce banners and signs.

What Are The Best Materials for Signs and Banners?

Banners and signs do not have a limited range of options. There are many material options along with designs and styles that you can choose for your need. While it may seem like an easy task, the variety available for producing banners and sign in the print shops can overwhelm you. Here’s a list of popular materials that print shops today use to produce banners and signs.

·       Adhesive Vinyl Printing

Adhesive vinyl banner printing is a good alternative to any other type of banner, especially the free-standing ones. They stick easily to any smooth surface, such as a wall or window. If you are unable to hang banners, then you should be fine with using adhesive vinyl banners.

Such vinyl banners are often waterproof, wrinkle-resistant, fade-resistant, and durable. Sometimes, adhesive vinyl banners may also be reusable after a few washes. Sticking to the surface is not the only advantage of adhesive vinyl banners and signs. Consider the fact that you won’t have to purchase cords or poles to have your banner or sign simply staying at a position and not flying away.

How Signs & Banners are Made and Printed Information
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·       Mesh Vinyl Printing

Like most vinyl banners and signs, mesh vinyl has its unique advantages. For one, they have tiny holes in them, which make them wind resistant. So, you don’t have to worry about your signs or banners flying away. Moreover, as they have tiny holes in them, they are fade-resistant and waterproof. It makes them more breathable, and therefore they last longer than other vinyl banners and signs.

·       Canvas Banner Printing

Canvas banners and signs have an artistic aesthetics property. The canvas options like cotton duck have been a popular material for heavy-duty applications, including boat sails and work-wear for years. Canvas banners are durable and wind-resistant.

With a semi-gloss banner or sign finish, they may resemble a uniquely hand-painted canvas. It makes up for more of a professional look and makes the promotional offers more attractive as a marketing tool. You can add images and other forms of high-resolution texture on most of the canvas banners and signs.

·       Fabric Banners Printing (Polyester)

Fabric signs and banners are one of the most popular options for marketing and promotion. They look significantly professional, feature high-quality colors, sharp images, and fine print qualities. Although it may depend on the print shop producing the fabric signs or banners for you, the polyester fabric features vibrant color/image quality through dye sublimation. Not suitable for harsh outdoor conditions, fabric polyester banners and signs are still scratch-resistant.

What Are The Printing Methods for Signs and Banners?

·       UV Printing

UV printing allows print shops to print the media directly onto the banner or sign surface without applying a coat on the fabric. The printers apply substrate or curable inks on the banners or signs, following which it uses ultraviolet rays to dry the ink on the surface.

·       Dye-Sublimation Printing

Using a dispersed or resin-based dye, print shops image the fabric of banners and signs using special equipment. Using techniques like heat-press the substrate of the dyes and inks, experts transfer the image from paper to the banners and signs fabric.

Other methods of printing banners and signs include:

  • Eco-Solvent/Aqueous Ink Printing
  • Latex Printing
  • Duracoestatic Printing

How Are Signs & Banners Made and Printed? Conclusion

So, you should know that despite the level of options and availability of banners and signs in the printing industry to date, choosing the right print shop is extremely important. Are you ready to get the services of one of the best print shops in the business? Well, Automation Graphics offers an amazing range of banners and signs printing options along with many other printing services.

Give us a call to schedule a meeting with one of our print experts today. You can also visit us in person at 519 8th Avenue 3rd Floor, New York, NY 10018.

Automation Graphics
519 8th Avenue

3rd Floor
New York, NY 10018

(646) 205-3037

 


Reference Links:

https://www.slideshare.net/prismabanners/use-signs-and-banners-to-promote-your-business
https://www.smashingmagazine.com/2010/04/getting-started-banner-advertisements/
http://www.theconservationcenter.com/articles/2016/4/12/not-made-to-last-a-look-at-advertising-banners
https://blog.creatopy.com/banner-advertising-basics/

Sign and Banner Printing: General Info & How Large Does It Get?

With the help of large-format vinyl printing methods, sign and banner printing services are now widely available. These are excellent for promotional purposes and have helped many businesses grow. Without the help of printing services, businesses would fail to create engaging promotional tools. The demand for sign and banner printing has increasingly grown, especially with the lasts technique and methods introduced in the printing industry.

You can design signs and banners according to your personal preferences. From different sizes to appearance, you can design fantastic banners with help from the right printing company. To learn more about sign and banner printing, read further below.

Sign and Banner Printing
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The Process of Sign and Banner Vinyl Printing

One of the best ways to get your desired banners and signs is through the vinyl printing process. The first stage of the process is to decide on basic design aspects of your sign and banner. You can create the design using updated computer technologies and then recreate the digital image on vinyl using the software’s mechanical cutter. Make sure you provide the right design and include everything before you get the final digital image. Make sure to relate the image to your business or event you’re designing the banner/sign for.

The next stage involves presenting the final image to your nearby printing company. Most printing companies help you create a design for your sign or banner. With their help, you will gain professional advice as they get many customers who request an instant sign and banner printing.  Once the printing team has your design, they will upload it to their computers and format the design according to the vinyl sheet.

Then, it’s time to choose the type of surface you want to attach the vinyl to. You can choose any type of surface that preferably matches the theme of your banner or signs. You can choose between options like glass, metal, cloth and many other things, depending on what the print shop has to offer you. Some of these items involve unique processes. The surface has to match the size and shape of your design, so it sits well.

Once you attach the adhesive to your design, you can showcase your banner or sign anywhere.  Setting up a banner or sign, especially if it’s very big in size, can get very challenging. You will need professional help for that, and some print shops can offer it.  Make sure the design and size you choose matches the surface you plan to put up your banner/sign-on so that it sits well.

Banner & Sign Size

The size of your vinyl banner and sign will depend on how you want to showcase it and the purpose behind it. Signs and banners come in different sizes. You can get one as small or as big as you want.  Depending on your banner’s shape, if you’re going for a smaller vinyl banner, the perfect rectangular size would be 2′ x 3′. The biggest vertical outdoor vinyl banner would go as large as 4′ x 10′. You can consider the same measurements if you’re going for an indoor sign or banner, but make sure you customize it according to the size of the wall as some walls are smaller than others.

Factors to Consider When Design a Sign or Banner

If you want to make an eye-catching sign or banner and want it to receive adequate attention, you have to put in adequate effort. You should focus on two main things when designing your sign or banner:

§  The Colors

Choose the right color scheme and don’t go too overboard with the colors, as this will remove the main focus of the sign/banner, which is the information included on it. When selecting a color scheme, consider the outdoor and indoor space, so you choose colors that blend with the environment you’re placing it in. It’s best to stick with traditional colors like black and white unless you want something unique.

Best Sign and Banner Printing NYC
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§  Fonts/Information

You must include the right amount of information. If you’re going for an outdoor banner or sign, limit the info to two lines. In outdoor spaces, people don’t have much time to read signs, especially if they’re driving past one. Don’t end up including a whole paragraph on your sign or banner, as that would just bore off your potential customers and put your banner/sign to waste. Adding necessary details like the purpose and contact is more than enough.

Sign and Banner Printing: Takeaway

Sign and banner printing can help generate traction for your business, help your products and services garner attention. For high-quality banner and sign printing, get in touch with us at Automation Graphics. We offer the best banner and signs printing services in NYC and the Tri-State area.

Automation Graphics
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037

Customized Banners

How can you get a customized printed banner? You’ve probably come across big signs and banners at shops, events, and around the city walls. Well, have you ever wondered how these come to life? You can easily customize banners using different printing processes. Most of these banners are for business purposes and events. They help get a message out to people passing by.

Customized banners are a great way to get creative for a particular event, making it more attractive. You can rely on various printing processes to get different kinds of customized banners. If you plan to get a customized banner, read further below. The article goes over different ways to create the perfect customized banner.

Customized Banners printing
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Types of Customized Banners

·       Mesh Customized Banners

Mesh banners are perfect if you want to keep them outdoors. Besides being lightweight, they’re durable and strong, making them suitable for extreme weather conditions. These banners include mini holes, allowing air to pass through. This way, they don’t suffer from any damage due to wind. These banners also include a UV-protection coating, preventing screen damage. The UV protection also allows the color and fonts to remain visible for a longer time.

If you want to advertise something on a large scale, mesh banners are the perfect choice as people can view them from afar, and they are quite prominent as well. For your mesh banner to look good, you need to implement eye-catching designs and fonts. The best part about these banners is that they are very cost-effective. Of course, you may have some trouble putting them up unless you have the right help.

·       Pull-Up Customized Banners

Pull-up banners are great for an indoor location or event, such as exhibitions, trade shows, receptions, retail, or event promotion. These banners are quite flexible, and you can place them anywhere you like, unlike mesh banners. Pull-up banners are easily visible as people have a closer view of them and can correctly read the mentioned details of a specific event or product, hence making it an effective marketing tool.

You will have to work your way through the design and make sure you include an appropriate font size that appears properly on your pull-up banner. Use fewer words and get creative by adding designs and pictures to make your pull-up banner more attractive. Pull-up banners are also an excellent way to get qualitative information passed through. So if you just want to include words, you can easily include them on a pull-up banner.

·       PVC Customized Banners

PVC banners are also known as vinyl banners, and these types are perfect for outdoor and indoor events, exhibitions, fetes, building signages, and other celebrations. PVC banners have many features of pull-up banners as these are easy to set up, and you have a closer view of them. These features mean you can read the information on them correctly. You can change these types of banners on buildings, fences, and walls, and they are easily movable from one place to another.

So you don’t only have to use them once for a specific event, especially if you’re catering to a three or four-day event. PVC banners are weather resilient, just line mesh banners, so you don’t have to worry about color fading out or suffering from extreme weather conditions if you place your PVC banner outdoors. Just make sure to include the right design and words to get your message across, and you’ll see how beneficial a PVC banner is.

Printing | Best Customized Banners
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Process of Customized Banner Printing

·       Showcase Ideas

Once you get in touch with a professional banner printing company, you will first showcase ideas you want to include on your customized banner. Or, you can take a few suggestions from them if needed.

·       Choose Banner Type

From the three banner types mentioned above, choose one that will suit the purpose of having one in the first place. You will also have to decide whether you want a one or two-sided banner, depending on where you will put it up.

·       Banner Printing

Once your printing company has the necessary details, they will carry out the printing process and may help you put your banner up.

·       Showcase your Banner

Once your banner is ready, you will receive it at the desired location, and you can finally install it in an appropriate location.

Customized Banners: Takeaway

With the help of this article, you’re hopefully aware of the perks and processes of customized banner printing. It’s time you get to fulfill your customized banner needs by getting in touch with a high-end printing company.

Contact NYC’s finest printing company Automation Graphics and achieve the best customized banners.

Custom Banner Printing

What is custom banner printing? In the past, advertisers would only write phrases like “NOW,” “LIMITED STOCK,” and “DO NOT MISS” to get the public’s attention. However, things are changing now. In today’s environment, you need to be very creative to get people’s attention. You need to put some value into your banners to get consumers’ attention.

For this reason, now, advertisers and marketers invest a lot of their time, money, and effort into making eye-catching banners. Why? That is because people will not look at your banner if it is not as eye-catching as other banners around.

Nevertheless, when you want to put up a banner in a city like New York, it has to be something innovative. After all, the city has over 220,000 businesses working. All of them advertise for their business, and your advertisement needs to stand out, or people will not notice your banner at all.

In this article, I will give you some interesting banner making techniques that can help you design effective banners for your business. By the end of the article, I will tell you about one of the best banner-printing stores all over New York.

Custom Banner Printing New York
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Banner Printing Process

Banner printing usually includes the printing of vinyl banners as these are one of the most common types of banners and are more cost-effective and in-demand by different companies. There are a few steps involved that help you get the right vinyl banner. The process will only start off once you give the printing company the image and digital work you want on your banner.

The process begins by first connecting a roll of vinyl to a large format digital printer. It involves attaching around 13 ounces of vinyl, and with the help of the computer, the artwork gets transferred to the substrate. Directly transferring the artwork helps avoid any ink blotting or smearing. The printing service provider then uses waterproof solvent ink to prevent the harshness of rain and sunlight. The printing providers don’t have to do much, but they supervise the whole process constantly in case anything goes wrong.

After the banner gets printed, the production department takes over the further process by sewing the edges of the banner and folding all its four sides to help achieve a double-stitched look. These include all the final touches of the printing, which is one of the most important steps involved in the process of custom banner printing.

Cool Banner Ideas

Make your Banner an Art Piece

When designing a banner for your brand, you need to make it attractive as your target audience could be looking at hundreds of banners in a single day. Among those hundreds of banners, yours needs to stand out.

In my opinion, art is the best way to get people’s attention. Make sure your banner has bright colors that are pleasing to the eye. This includes hues of pink, purple, green, red, or yellow.

While designing, make sure that your banner is not so artsy that the text over it disappears. This will make it difficult for your audience to read the text; they will need to pay attention to read the banner. This is less likely to happen because of consumers’ short attention span.

Bold Background, Stylish Text, and Good Photography

If you look at the top-notch brands’ billboards or banners, you will notice that they are straightforward and minimal. However, the photographs they use are of very high resolution, and the text is also simple but fun, so it attracts the watcher’s eye.

The best example of such a banner is the iPhone X banner. The banner is straightforward yet intimidating, making it so that the watcher gets involved in the picture. Another thing you will notice is the text does not have any BS. The text straightforwardly explains what the product is about.

Top Custom Banner Printing NY
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Final Feedback

The custom banner trend is not going anywhere now. However, as time passes, people’s expectation with banners is increasing. The public is always looking for interesting-looking banners. On the other hand, if you come up with an innovative banner, your business will get the right boost. Consequently, people will remember your advertisement.

If you are looking for a good custom banner printing facility, then I highly recommend that you check out Automation Graphics now. They are phenomenal at what they do, and they are the best people to trust with your next banner project. So what are you waiting for? Get in touch with Automation Graphics today!

FOR A FAST, FREE QUOTE
Call: 646-205-3037
EMail: BestPrinting@Agiemail.com


Resources

Sign and Banner Large Format Printing

You may have come across many large banners on buildings and signs such as stop signs or shop signs and wondered how these come about in the first place. Well, you have come to the right place as we will guide you on the process of large format printing and the steps involved. Large format printing is the ‘iPhone’ in today’s printing industry, and its use keeps growing daily. Fortunately, with the help of many digital changes, large format is comparatively easier to carry out than it was years ago.

What is Large Format Printing?

People use large format printing for big commercial and promotional purposes, and this type of printing has gained its popularity because of its colorful and defined appearance with the help of new digital processes. Large format printing has been carried out by printers for many years, but they were unable to present high-quality prints, which is now achievable using digital printers.

If your business is trying to promote a new product or service or if you are hosting a new event, then you should use large format printing to print out banners and signs for your new creation. Large-format prints have a way of people’s attention due to its bold fonts and customized designs. Yes, you can customize your large format prints however you want to. The best part about large format prints is that you can achieve banners up to as long as 5 meters long at an extremely low price compared to other printing types. Large-format prints are easily accessible in no time with the help of the latest technology, and it is one of the best quality prints you can attain.

sign-banner-large-format-printing-nyc

There are various kinds of products that can be printed out through large format printing, and these products include banners, posters, retail graphics, stickers, signs, billboards, and much more.

Signs-Large Format Printing

Signs are a form of large format printing. Signs can have a big impact on your business or service as they can help you to aim at potential customers. Signs are mostly put outside shops or on busy streets because they have the ability to capture the attention and focus of passers-by. You can keep signs indoors, and they are also an eye-catching product depending on how attractive the outlook of the signage is. You can also print out customized signs, which allow you to put in your version of promotion, giving it a more stand out feature.

There are different types of materials you can print out signs from. These materials include cardboard, metal, Foamex, magnetic gloss, Dibond, and plastic.

The process of signage printing is very simple and digitalized. Firstly, you have to prepare the design of your sign online; the printer directly sends your design file to the machine. Printers use UV ink for printing large format prints like signs; this type of ink gives your finished product a bold look and also waterproofs the signs.

Banners- Large Format Printing

Banners are one of the most common forms of large format printing, and I’m sure you have seen banners run around big buildings at promotional events or festivals. The process of making banners is very simple yet technical; it the same way you print out signage as mentioned above. Printers normally use at least 13 ounces of a roll of vinyl and large format printers are able to print a maximum of 8 feet in width. These rolls are connected to the digital printer and hence, the computer processes and transfer your artwork directly onto the material. The fresh print then goes to the production department where your customized ideas take place. In order to make your banner look more presentable, the printer service sows the edges of the banner to prevent the sides from curling up. After this step, with the help of a sewing machine, printers continue to fold all four sides of the banner in order to produce a double-stitched hem for a presentable finish. You can also opt to add an extra feature such as aluminum grommets. These are circular metal rings that are inserted in the banner to make it easier to hang if need be.

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It is advisable to you that you use banner printing if you want to advertise your product or service to a large crowd of people. People use banners for sales promotion, fundraisers, retail, sports event and other activities that need to be in the spotlight. So you can choose to advertise through banners for any of these reasons.

There are different types of banners that print shops offer. You can choose from mesh PVC banners, lamp post banners, premium PVC banners, fabric banner, recyclable banner, and economy PVC banners.

Conclusion

You don’t have to worry whether you’re advertising for your event, business, product or any other kind of major announcement, we have got you fully covered, offering you the best printing services in NYC. Contact us today to get started with printing out your large format prints.

Large Format, Banner Printing Services in NYC

top-large-format-banner-printing-new-york-nyc-03Banners and other large format printed content have proved to be excellent marketing tools. Despite the age of internet marketing, such marketing materials still haven’t lost their appeal. One of the best things about printed banners and related sources is that they are quite versatile. You can have them printed in different designs, sizes, and can place them in your desired locations. Any successful business owner understands the impact visual marketing can have on his/her businesses.  If you want to send a loud and clear message to boost up your sales, getting a large printed banner is a worthy step to take.

Why Choose Our Large Format Banner Printing Services?

There are many reasons why you can select us as your ideal printing agency. Here are some of our best services for you to know:

On-time Delivery

There are numerous cases where you might have experienced extended deadlines due to slow printing procedures. This is certainly not the case here. As a business owner, you might have to deal with some timelines with no margin for extensions. For this, we have a highly professional and an experienced staff that works hard to ensure you get your order on time.

No Compromise on Quality

large-format-commercial-printing-02The first and the most important priority is the print quality. Your banner should be clear, attractive, loud, and striking in appearance. We ensure that your message is delivered widely and have a welcoming effect on your potential clients.  You can choose from numerous designs and styles to add the required charm to your content.  It is important that your content source have the right font size, format and other ingredients to work its magic. We are here to ensure that the quality is top-notch despite the differences in your design and style requirements.

Availability of the Latest Printing Technology

A printed banner goes through various processes that require the use of various technologies. We have all the latest printing tech tools that ensure that your large format prints are of the right size and quality.

Professional Advice

banner-printing-services-nyc-01Apart from other factors, you also need to decide the correct color outline and the content structure as well. Our team consists of experts in the field who can help you out with your banner’s construction. This is to ensure that your content delivers swiftly and efficiently. In case you are confused on how you can shape your banner and present it to the world, we have your back.

Affordable Prints

It’s quite a possibility that you might back out of printed banners because of an assumed high cost. The services you choose should provide cost-effective solutions that offer the same output. Our services also include making up suitable affordable printing solutions that deliver the same work quality.

Cooperative Customer Support

You can get a quick recommendation on your large format content through a phone call. Our customer support is highly responsive and offers quick and helpful solutions.

Call us now at 646-205-3037 to book an appointment for the best large format printing services.

How to Deal with Professional Print Shops?

How to Deal with Professional Print ShopsThe printing industry is a curious mix of new and old – a universe rich with history that goes back hundreds of years but is dependent on technology that evolves and improves all the time. Having to deal with the challenges posed by a print job – from posters to business cards – can be a little overwhelming, especially if you have never worked with a print shop before and don’t have the financial means to contract an expert to handle the process for you. With the following tips however, dealing with print shops will be a piece of cake.

1. Take All Your Options into Account

When it comes to printing, your choice of printers is practically unlimited. Thus, before settling with the first print shop you see on the Yellow Pages, it is a good idea to browse Google first and scroll through all the available options. Look at the kind of services they provide, read what the customers have to say about them, and see if you can establish a long-term relationship with them.

2. Know Your Files

The first key step toward a successful print job is sending your files in the correct format. A majority of online printers have become more flexible at accepting a wide range of files – from Bitmap images to Microsoft Word documents, but many of these formats have numerous downfalls. However, the golden rule is to make use of a format that leaves as little to chance as possible.

3. Inquire About The Finishing Effects

How to Deal with Professional Print ShopsFinishing is about more than just getting a piece bound. If you have thought about folding, page scoring, perfect binding, or cuts, chances are that your proposed print shop doesn’t cater to these requests. It is, therefore, best to inquire about their capabilities related to finishing effects if you intend on using them.

4. Plan ahead

It is never too soon to start planning for a print project. Speak to the printing professional and plan an accurate timeline for the project. Think about factoring in time for quoting, consultation, proofing, review, approval of the final piece, then production time. Numerous factors play into each of these steps. If possible, allow a minimum of three weeks for a normal project.

5. Don’t Prioritize Cost Over Quality

How to Deal with Professional Print ShopsIf you base your decision solely on the rates of a particular printing service, then you might be sorry. There is no guarantee whether the company will take responsibility for their errors, and stand behind their poor work. The result? You could end up paying more than you bargained for. Ask some key questions about work and service guarantees. Ask to review samples. Take into account other capabilities, services offers, customer care, and price. If all these factors are in place, then you are good to go.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Trade Show Printing

Trade shows can be a major expense for a business, and the worst feeling in the world is walking away from one wondering if you have made an impact with your market.

NYC Printing for Trade Shows Javits Center p01The Draw

 Trade shows are often fast-paced events, with throngs of people creating a flow that is easy for the potential customer to get pushed along by. Your booth must have a draw to pull them out of the flow. The best way to do this is a clear, concise message easily identified in the few moments a customer has to make the decision whether or not to step in NYC Printing for Trade Shows Javits Center p02to your booth. The lengthier the message, the more likely the potential target is to give up and move on – this is the generation of shortened attention spans. A lively, colorful, well-coordinated booth will draw eyes and draw legs. On the flip side, a stodgy, basic booth projects a lack of innovation or ambition. Themed booths can be a draw, but ensure that the theme is appropriate for the event and crowd. Even if your product is not particularly exciting, there’s no reason for your display to be boring.

The Hold

Once you’ve pulled the target in, you’ve got to keep them. An area to step in to, off the path and out of the way of traffic. A seating area with refreshments, such as water NYC Printing for Trade Shows Javits Center p03bottles or packaged snacks with the company logo on them. The water bottles could serve two purposes – to refresh the weary attendee, and if you let them know you have a recycling bin for when their done with the bottle, a possible return visit later in the day for more face time. Your booth must be comfortable and welcoming.

The Info

 This is the boring part, but without it, all the flare and swag in the world won’t help out out, as people will walk away thinking “Well they were nice… what were they selling?” Conversely, information overload is detrimental as well, as literature detailing everything your company does creates clutter, and is likely just to get tossed in the trash can later. Keep it small but effective, with the ability to bring the customer back later, and please, keep it organized.

The Give

Nobody likes walking away empty-handed from a booth. Swag bags are the talk of many a show, so make sure you’ve got something that can be stowed in a bag and used that day, or at a later date. Individual bottles of hand sanitizer with your company logo on them NYC Printing for Trade Shows Javits Center p04are great for potential customers – chances are they’ll be shaking lots of hands over the course of the day. Same goes for breath mints – no one wants to have bad breath when talking to a future business partner. You don’t want all your giveaways to be something that can be used and disposed of though, you need to provide them with constant reminders. While pens are the tried-and-true way to go, they don’t stick out, and get lost easily. Instead, think of unique items that could be used on a daily basis in our increasingly technology-centric world or be conversation starters. Branded USB drives, dashboard smartphone holders, and tablet/smartphone stands are useful, constant reminders. One sure way to get more customers to visit the booth, as well as to get leads, is through a large-item giveaway such as a branded leather computer bag that they need to fill out a contact form to enter a drawing for.

NYC Printing for Trade Shows Javits Center p05So make sure to make your mark at the next trade show, and make sure your printing company can meet your needs every step of the way. Automation Graphics offers a wide variety of trade show solutions that can be printed to fit whatever you can think up. Contact us today!

Large Format Printing: Banner and Poster Printing

 Large Format Printing

Large format printing still occupies an important place in business. While many printed advertisements have been superseded by Internet advertisements, there is no substitute for what large format printing can provide for a business in certain situations. Having a commercial printing firm that can produce materials with in-house graphic design or your own designs that are of very high quality and that can be used to offer exactly the right corporate image is imperative to making certain that a business gets noticed in just the right way.

Venues

There are many venues where color banner printing is a huge benefit for businesses. One of the most important places to make certain that you have a corporate presence that is visible without depending upon electronic equipment is in a trade show environment. At trade show booths, having the most attractive banner and other display elements sometimes means having the most customers stop by to take a look at what you have to offer. Large format printing for these situations needs to be done by a business that understands how to translate corporate branding efforts to a large format print.

For businesses that have brick-and-mortar locations, large format printing is imperative to getting noticed by customers who walk by or drive by. An attractive display can easily persuade someone who is driving by to stop in and see what you have to offer. These materials do not have to be overly expensive to produce and, in some cases, adding large-format banners to the advertising budget of the particular promotion or sale is a great way to get more out of that event.

Large-format banner printing is also great for community events. If you’re business is participating in something charitable or something having to do with the community and you want to make certain that you get noticed that acknowledge for that, having large-format graphics printed up that advertise your business’s presence is a great way to make certain that people remember that you were there and were an active participant.

Large-format printing is actually one of the most economical ways to advertise for business. A high quality banner or poster can be used over and over again. For signage, materials printed on durable media can last for many years and keep providing great service over the long haul. This makes large-format printing one of the most affordable services.

Whether you need banner printing, color banner printing or other services, a commercial printing firm with experience in the field is a huge asset. Some of them will offer you in-house graphic design, which ensures that your logos and other business materials translate well to the larger format.

If you’re considering having large-format printing done for your business, make certain that you hire a firm with experience. Commercial printing is a specialty field and it requires the right amount of experience and the right equipment to do it right. Banner printing can be a very economical way to get your business noticed and, in the right situation, you can make sure that you stand out above the crowd.

Printing Materials for Events Part Two

Type Of Event

Depending on the type of event that you are planning, you will have varying printing needs. For a wedding, for instance, you have to choose just how elaborate you want your invitations to be. A baby christening event doesn’t need to be as elaborate as a business event. For a convention event or a 42796training session, you want to ensure that you are properly prepared and have all the promotional items that ensure a successful event and follow-up. Your attendees need to get all the required information to succeed at the event while you, at the same time, have the ability to promote your services and any upcoming events/training.

Printing materials for events can make or break the occasion, especially a corporate function. Visual perception by the participants is a key component. If you use cheap, unprofessional materials to promote or present your information, the perception will be that the event will be poorly and unprofessionally presented. Your best choice for your printing needs, regardless of the event, is a professional printing company.

Event dates are “Etched in Stone” so any materials that are delayed for any reason, can cause real headaches.

At Automation Graphics, our 50 + years of local service and knowledge can assist you with difficult CylinderPresstasks, especially with timing.

We are centrally located in Midtown near the Jacob Javitts Convention Center, Penn Station, and Times Square.

Our clients all receive prompt courteous and knowledgeable customer service and solutions to all printing situations.

With our access to state of the art equipment, each project is perfectly matched to your set of circumstances. Quick delivery, high end production, and less expensive pricing options, we‘ve got you covered.

Deal directly with experienced professionals who know how to make things happen, even when your requirements are challenging. printing_machines_01-s

So when you need a company to turn to for all of your printing needs for your next event, turn to Automation Graphics, your local NYC neighbor with over 50 years experience and thousands of satisfied clients.

Printing Materials for Events Part One

You have an upcoming important event and you want everything to look just right. What you need is a company that can handle all your printing needs. Automation Graphics!

Event Printing

You want a company that can handle your printing needs for any event from start to finish. Automation Graphics can help you with:

  • Invitations
  • Save the date cards
  • Sign in sheets
  • Banners
  • Seating cards
  • Auction cards
  • Booklets
  • Gift bags
  • Brochures
  • Coupons
  • Fliers
  • Tent cards
  • Thank you cards
  • Follow up letters
  • Promotional posters
  • Tickets
  • Journals
  • And any other printed materials

You want the invitations to be classy and well-done and you want to have all the materials necessary to ensure that you can properly follow up with your attendees.product3-s

During the event, besides the perfect venue and audio visual equipment, you’ll need to ask yourself what types of activities and sub-activities you’ll be including in order to ensure that you have all the printed materials needed. We can help you plan ahead for all your needs.

In consultation with us, we can suggest what it takes for your event to run smoothly.

Questions to answer for proper planning:

  • Will I need seating/place cards and will I use tent cards or some other type of card?
  • Will I use sign-in sheets?
  • Do I need banners to display in the room?
  • Do I need booklets printed so the participants have access to all the required information to benefit the most from the event?
  • Will I be giving out door prizes in logo gift bags?
  • Does the event include a silent auction, necessitating the use of auction cards?
  • Will I need to distribute fliers prior to the event?
  • Will I have coupons made to offer a discount to attendees if they are interested in participating in another hosted event?
  • Will there be an information table with brochures containing information about other events?
  • Will I be mailing thank-you cards after the occasion?
  • Do I need tickets printed for a draw?
  • Will I be posting promotional posters before the event?viper-tx-softsign

We can help you will all of this and more. Let us take responsibility for all your printing needs so you can concentrate on putting on a fabulous event.