Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or too small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Most Popular Types of Commercial Printing

What are the most popular types of commercial printing? Maintaining a single type of printing format or technique will make it difficult for customers to differentiate between brands and businesses. The use of different types of commercial printing techniques and formats allows businesses to present themselves in the most appropriate style in front of customers and potential users. Today, there are countless types of commercial printing thanks to advancing technology and recent developments. But although the printing industry has seen impressive development, several enterprises find it difficult to come across the right commercial printing company.

What are the most popular types of commercial printing?

Before we talk about one of the best companies addressing people’s printing needs and requirements, let’s discuss the most popular commercial printing types.

LED UV Printing

LED UV printing is all about a better form of the lithography printing format. It involves instantly drying ink that also improves the final print color while reducing ink absorption. Such advanced technology has surely turned the printing industry around and stirred up demand for better printing projects and items. The use of LED UV printing enables printing companies to produce eye catching printing items and wholly vivid colors. If your preference involves seeing eye catching colors and vibrant textures, you can go with LED UV printing rather than any other printing technique and/or technology.

There are also several additional benefits to using LED UV printing in comparison to lithography. Before we get into those benefits, it’s worth mentioning that such differences don’t make the offset lithography printing format unviable. With LED UV printing, you get a faster turnaround and a greater reduction in blemishes and markings. This technology also utilizes less power in terms of electricity and manual operations. Since you don’t need to use spray powder for coating via LED UV printing, you can paint a larger range of materials through this technology.

Traditional printing technology utilized spray powder coating to set the ink into the material for final results. However, with LED UV printing, the technology is different. You don’t require spray powder coating but rather a UV lighting to help cure the ink onto the material. The absorption is quick and efficient, with amazing final results. The technology is based on automatic on off functions. Plus, the use of UV light reduces the time and power it usually takes through print drying technology.

LED UV lighting primarily helps with high quality material production and printing. It uses multiple color variances and improves quality on a massive scale. It’s best for luxury marketing such as leaflets, posters, magazines, and catalogs.

Offset Lithography Printing

Offset lithography or litho printing is one of the most commonly used printing techniques and technology. It’s widely regarded as the staple of the commercial printing industry. Most of the best printing companies in the industry offer offset printing techniques and services. Due to simple and cost effective printing operations, many printing companies offer litho printing to commercial businesses in New York City and elsewhere. The cost effective feature is one of the main reasons why most businesses opt for offset litho printing.

While it’s suitable for large scale printing tasks, it works on the oil water principle, i.e., immiscible liquids. The process begins with the edging of art and text onto aluminum plates that are loaded on a plate cylinder. The cylinder helps dampen the non image area with water while applying the image area with oil based ink. The inked portion of the aluminum plates then moves to the “blanket,” which is a rubber cylinder. Just as the paper passes around the blanket, the image is transferred onto the paper. Hence the name “offset.” Rather than directly applying the image information to the paper, offset lithography printing uses aluminum plate edging and transfer.

Popular types of commercial printing

The real reason this technology is so popular in the commercial printing space is cost effectiveness. Whether you print 10,000 copies or 100,000 copies, you don’t get a distinct difference in cost. It’s also among some of the most versatile printing options out there.

Large Format Printing

This printing technique allows businesses to leave a big impression on competition, customers, and potential viewers. The main reason most businesses opt for this printing technique is the ability to print large size materials. This allows businesses to gain more exposure in public viewership. Despite the presence of countless commercial printing techniques and technologies, you should go for large format printing when you want to print out large size materials.

The printing process is quite similar to digital printing, but the results are relatively bigger. For full color and uncompromising quality in large size posters and other types of printed materials, large format printing is the right option for you.

Most Popular Types of Commercial Printing: Conclusion

Businesses face enough challenges as it is, but printing shouldn’t be one of them! You must know that finding the right kind of suppliers for the different needs and requirements of your business isn’t an easy task. But, when it comes to digital commercial printing, Automation Graphics can serve you the best. Having operated in New York for many years and gaining extensive experience, we provide quality that you won’t find elsewhere.

You can talk to one of our professionals over a phone call or leave a query at our email address. Call today!

Automation Graphics Inc.
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037
BestPrinting@Agiemail.com

How To Print and Make High End Promotional Items?

How do you print and make high end promotional items? Purchasing a gift for someone is a difficult task. You need to consider their preferences, use, and lifestyle. But, choosing a corporate gift is harder as you need to ensure that the promotional product is worth it. Whether you are purchasing a promotional item for client, vendor, or worker, you need to ensure that the product is well made using high quality materials .

High End Promotional Items
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While purchasing a high end promotional item, the cost is not the top concern. The finished product and intended effect is. So for example, when you create a product in appreciation of a client or an employee, the finished product needs to be of high quality, matching the recipient’s quality of service to you.

Today, water bottles, t-shirts, and key chains are not included as high end promotional items. These items are not impressive anymore. Instead, businesses should choose more luxury and higher quality items. Luxury corporate gifts are incredible options to demonstrate the high service level of an employee, client, or vendor.

The product should range between $20 and $100 to qualify for a high end promotional item. A luxury gift strengthens your relationship with the clients and improves sales.

What are High End Promotional Items?

High end promotional items are a part of a marketing campaign. It builds relationships with loyal customers, helps employee recognition, and impresses clients. While ordinary gifts are not enough, successful businesses include luxury promotional items to create a long term impression on their clients.

Although these products are expensive, they have a high return on investment. By sending high end promotional gifts you can show your customers how much you care about them. When your customers will realize their worth for your business, they will never end business with you. So, if you want to build a better and long lasting relationship with your customers, you should include high end promotional items in your marketing campaign.

When choosing luxury promotional items, you can consider your customers’ unique personalities. On the other hand, when you gift ordinary items such as keychains and mugs, you have limited options. If you want to show your customers how much they mean to you, you should choose specific items. You can choose products based on your customers’ persona. For instance, a sophisticated traveler will love a traveling bag, while a young employee will love a noise canceling headset.

Here are some benefits of purchasing high end promotional items for your clients, vendors, or employees:

  • Budget friendly marketing tool
  • Generate sales and increase leads
  • Increase employees and customers loyalty
  • Stand strong among competitors
  • Works better than a business card

High End Promotional Items | Print shop
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How to Print and Make High End Promotional Items

Here are some steps to choose high end promotional items:

  1. Contact professional printing services to customize your logo, name, text, and images. Choose a reliable printing company to print your promotional artwork on the product. You need to be careful while selecting a printing company because you cannot go wrong with the print quality.
  2. After selecting the printing company, check whether they have high end promotional items that you want for the campaign. Check their website or directly contact a representative for a better idea. If they don’t have the product you want, ask whether they can arrange the products for you.
  3. Select the promotional item’s size, material, and color. For instance, if your high end promotional items are watches, you should decide the brand, color, and watch type.
  4. Share your company’s logo, picture, or tagline with the company. The printing company will share artwork for approval. That’s when you can make changes to the artwork. For instance, if you want to include specific color, you can instruct them. You can also include your business address and contact number.
  5. The printing company will share the artwork for approval unless you confirm it.
  6. Once you approve the artwork, the company will share a sample product. That way, you can get a clear idea of how all the products will look. Make sure that the printing quality is professional. If you want to impress your customers, you need to create an impression that you are a professional business.
  7. If the sample high end promotional item is according to your preference, you should share the number of items needed.
  8. Then the printing company will print promotional items considering the approved sample.
  9. After printing the promotional items, they will deliver the products to your business location.
  10. Once received, you can start your promotional campaign with your new high quality promo items.

High End Promotional Items: Conclusion

High end promotional items will help your business in many ways. You can improve your brand awareness, recognize staff, and reward loyal customers. These campaigns boost your sales, increase, revenue, and enhance your market credibility. If you want to promote your business or create a long lasting impression for your customers, high quality items are very effective.

Want to print high end promotional items? If yes, then contact Automation Graphics. We print high quality prints for brochures, invitations,  high end promotional items and more. For more information, contact us today.

AUTOMATION GRAPHICS
519 8th Avenue 3rd Floor
New York, NY 10018
(646) 205-3037

High End Printing Technology

What is the current state of high end printing technology? When you want your business to stand out as a professional and high level enterprise, all the printed materials representing your business must be made using high end printing. this involves the use of premium grade materials and machinery to produce the best quality printed materials. The use of the latest technology and advanced techniques is vital. If you’re looking to stand out from your competition in your respective market, going with high end printing tech will give you an edge over other businesses. But, without the right printing company available to you, you can’t make your high end printing dreams come true.

High End Printing Technology
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Let’s learn more about high end printing, what it is and what it involves.

What is High End Printing?

Shaking hands with innovation and embracing all major technological developments, the printing industry is allowing businesses to get more creative and attractive. You will find endless printing techniques and technologies in the industry to meet your commercial printing requirements. At some point during your business operations, you must have thought about hiring a prime level printing company to deliver according to your needs.

If you’re going for high end printing, you must know that it involves the use of special materials, high quality finishes, and efficient techniques. Each high-end printing job requires more money and time to guarantee the results you require. The reason behind the high value and time consumption is that high end printing allows you to stand out when you’re set to market your brand and products in a market. To tell the truth, is it worth slightly more money and time for your business to get noticed faster and more frequently?

Some of the main components that make up high end printing include:

  • Foil stamping
  • UV coating
  • Metallic links
  • Luxurious paper stock
  • Embossing
  • Die-cut

Getting the most attention isn’t guaranteed with high quality printing, but the chances of it being effective can be much higher than with other printing techniques and methods. For instance, professional printing specialists argue that using foil or embossing can give you more attention and public viewership than other materials. The use of unique techniques can add a whole new element of sophistication to the results.

Cost Factors: Why is it More Expensive?

The cost factor is one of the main considerations that every business has to make to carry on with the right decision. As discussed earlier, high end printing involves the use of the latest technology in the market with sophisticated techniques. Hence, the time taken on a relatively smaller job is more than it would take in a cost effective printing method. Since this also increases the power usage and involves special materials for printing, the costs are higher.

Do All Printing Companies Have High End Printing Technology?

No, only a few reliable and highly advanced printing companies have high-end printing technology at hand. You must know that high-quality printing mailers and other types of print materials isn’t easy and involves a lot of hassle. Since the high quality cannot come from an ordinary printer or even the large-size standard printing machines, it certainly raises the investment and capital within a business to go for high-end printers.

If you’re looking for high end printing as your business requirements and needs, you must find the right kind of printing company. When you notice a company offering printing services, you must inquire about the validity of their offering. For instance, you should send for test samples and ask the provider to let you examine the samples thoroughly. Moreover, you must inquire about the machinery that the respective provider is using to help you with high end printing needs. It will give you an overall idea about the service provider’s capacity and specialties.

High End Printing Technology Best Printer NYC
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Who Chooses High End Printing?

Businesses willing to pay an exceptional rate to stand out from their competitors in the market go for high end printing. Surely, going for high end printers on your own will take more time and money. Plus, the installation costs and hiring the right kind of operators can be a daunting task. But, with the help of the right professional by your side, you can get high-end printing results at your disposal completely hassle free.

If you want mailers, brochures, and business cards to look noticeable and more vibrant than other types of printed materials in the market, go for high end printing. Most businesses with clients like high net-worth individuals choose high end printing over other methods.

High End Printing Technology: Conclusion

Whether you require high end printed products or other printing services, Automation Graphics is the print shop you come to. We offer an extensive range of styles, techniques, and formats to address all your printing needs. Your business doesn’t have to struggle with making poor-quality brochures at high prices because of incompetent commercial printing companies. Automation Graphics has been serving New York City for more than 60 years.

The impeccable experience and use of the latest technology ensures the delivery of the best printed results. Call one of the professionals at Automation Graphics today!

FOR A FAST, FREE QUOTE
646-205-3037
BestPrinting@Agiemail.com

Best Types of Banner Printing

What are the best types of banner printing? As someone who’s exploring new methods of marketing and advertising a brand or business, you probably need no introduction to banners. Of course, there’s a range of different advertising ideas and tactics that you can employ to generate higher customer recognition in the industry. But is there something better than banner and signage printing in the advertising industry? It offers a constant exposure of your brand to both existing and potential customers. While being attractive and eye-catching, solid banners highlight the noticeable presence of your business in the surroundings.

Best types of banner printing
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Whether a potential customer is taking a family trip to a recreational park or walking past outlets at a mall, seeing your banners will induce a categorized brand image into their mind. So, what type of banner printing is more useful and why? Let’s discuss this in this post.

The Best Types of Materials for Banner Printing

Banner printing is one of the most common and interesting advertising practices across different various industries and markets. Businesses spend a hefty portion of their marketing budget on banner printing to get a desirable level of brand awareness and customer recognition through geo-location marketing. However, do you know that the banner printing industry in the US has been peaking in terms of revenue at hundreds of millions of dollars every year for the last couple of years? Check out the best types of materials used for banner printing today:

·       No-Curl Vinyl

No curl vinyl is among the top options for high-end displays and banner selections throughout the marketing world. It’s purposefully used to indicate the high-quality preference of a brand and business than others. When you opt for no-curl vinyl, you’re making a general statement that you want your customers to get the best they can. While the 13 oz no curl vinyl now falls in the traditional category, the 14 oz no curl vinyl is one of the best options for high-end advertising and indoor marketing purposes.

·       Vinyl

Right after no-curl vinyl, plain vinyl holds some of the greatest rankings in the banner material selection. You must know that it’s a cost-effective banner printing option compared to other materials in the industry. Whilst it’s suitable for both indoors and outdoors advertising, printing vinyl banners is quick and cost-effective. Some of the best types of vinyl banner printing companies offer vinyl banners that measure up to 16 by 50 feet. And that too is without seams and digitally printed over a 13 oz scrim.

Also, keep in mind that the vinyl is fade-resistant and waterproof, which are the two most important features every brand and business needs when going for banner advertisement in the wide markets. It’s also low-maintenance and durable against harsh weather conditions. Speaking virtually, it’s one of the prime selections of businesses opting for banner advertisement.

It’s lightweight and easy to install as well. Plus, adding texture and color to the banner material through digital printing isn’t a tricky task.

·       Canvas

Are you looking to install banners in an indoor space only? Is it a mall or a popular food court outside in a commercial lane? You can go with the canvas banner printing option. They’re the perfect choice of material for indoor banner printing, as per some of the marketing specialists out there. Canvas banners mimic a painted canvas’s appearance and are usually utilized for high-end displays inside indoor spaces.

Canvas banners can be as large as 4.5 by 10 feet. However, installing them requires careful consideration and a small amount of experience. Since they’re made of canvas, they easily suffer from damage with the slightest case of poor handling. Moreover, you can go with a semi-gloss finish on canvas banner printing, depending on the type of information or images you want it to display.

Best types of NYC banner printing
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·       Polyester Fabric

For both outdoor and indoor banner advertising, polyester fabric banners are suitable. They are printed digitally and are composed of direct dye sublimation throughout the printing process. During the printing process, the ink doesn’t just stay on the surface but reaches deep into the fabric to absorb better. Hence, this allows long-lasting texture and content once installed. One of the best features of polyester fabric banners is that they are scratch-resistant and dynamic in color variations.

You can get extremely bright prints or slightly bold and gentle color combinations on them. Furthermore, marketers prefer going with one of the two main fabric banner options. One includes satin, which gives off a glossier finish, while the other is a soft fabric that’s most commonly used for a traditional presentation.

Best Types of Banner Printing: Conclusion

Do you know what type of banners will work the best for your business? Do you know the right printing company to contact to get your banners printed with the highest-quality material and machinery? Well, you can’t trust just about any company with your critical printing needs. Automation Graphics has served commercial businesses and their printing needs for over 60 years now and continues to do so. So, if you want to have the perfect banners resembling your business, style, and idea, get in touch with us through our official website by filling out the contact form.

You can also reach out to our amazing customer service through a phone call at 646-205-3037. Call us today and set a meeting with one of our experts! Leave a query at the official email address for more info.

AUTOMATION GRAPHICS
519 8th Avenue 3rd Floor
New York, NY 10018
(646) 205-3037

Best Printing for Marketing & Advertising

What will result in the best printing for marketing & advertising? There’s no one type of printing method available throughout the printing industry. In fact, countless technologies and techniques exist in the printing world, allowing businesses to become more creative and efficient in their marketing practices. For effective marketing and advertising, businesses must have the support of some of the best printing techniques and materials there are. Unfortunately, most businesses are unaware of the effort and time it takes to become efficient in the printing industry. In this post, we will discuss some of the best printing techniques and technologies that help with both marketing and advertising to clients.

Best printing for marketing & advertising

Best Printing for Marketing & Advertising

To get the most out of your marketing efforts and budget, you must seek the help of an experienced and professional company near you. Printing is an ancient practice but has evolved in purpose, use, and techniques greatly.

The Best Printing Techniques for Marketing and Advertising

As earlier, there are just not a handful of options. Rather, you will find various technologies and techniques active in the printing industry. Businesses have diverse printing needs and, on a massive scale, at that. That’s why printing companies remain vigilant and proactive in acquiring the best practices. Here’s a list of some of the best printing techniques used for marketing and advertising by businesses.

Offset Lithography

Offset lithography is one of the most sought-after printing techniques employed by printing companies in the industry. It’s usually best for rough-surface materials such as canvas, cloth, and wood. As versatile as offset lithography is, it can easily be used to print on books, stationery, and paper. Businesses looking for mass production to hand out brochures, pamphlets, or custom-printed stationeries go for this option. It’s suitable for mass production due to cost-effectiveness.

This technique involves the use of aluminum printing plates. Aluminum plates hold the image information, and professionals use these to transfer the image onto paper or the desired materials. The printing plates move towards the cylindrical rubber blankets (i.e., rollers) and then offset the image information and content on the desired materials. This process can assist in any type of paper material.

Using rubber cylinders, the process can easily offset image information and content onto rough surfaces such as canvas and rough cloth. Suitable for both big and small printing jobs, it ensures consistent quality. Nonetheless, you must check the printing company for reliability and whether or not they can complete high-volume projects.

Screen Printing

You must have seen or attempted to create business logo shirts for employees, loyal customers, or for other marketing purposes. The said job becomes easier with the help of screen printing. It’s used for printing graphics and logos on a variety of objects ranging from t-shirts and paper to stationeries. Fabric banners and posters also benefit from screen printing.

Screen printing involves using a fine mesh or similar type of material to transfer the required image or content onto the selected material. It’s a suitable printing technique for ink printing as it also allows quick drying. Once the fine mesh gets the image through ink, it stretches over the chosen material and then transfers the image. Pressing hard against the other object, this technique ensures efficient ink absorption.

If you ever see fabric banners and posters or graphic t-shirts, you must know that screen printing was used. If you’re looking to promote your business through logo-bearing stationeries, t-shirts, and other items, screen printing can help. Once the mesh has the image information, it stretches to form a screen that then allows printing over different types of material.

Best printing for marketing & advertising NYC

Screen printing isn’t a cost-effective option for small jobs. Since it isn’t as versatile, you’ll want to fill bulk orders to print the same design/pattern/logo/content on different materials.

Flexography Printing

Flexographic printing isn’t something new, but it’s a modern version of the letterpress printing technique. Using the latest technology and expert techniques, flexographic printing allows quick-drying and semi-liquid inks to be used for high-volume printing projects. The Flexographic printing technique is most suitable for printing over uneven surfaces or items such as labels, packaging, wallpapers, and gift wraps.

Usually, anything with a continuous pattern can be a prime candidate material to go through flexography. Flexography involves the use of rotating cylinders that bear printing plates comprising flexible photopolymer. The printing plates have the image information and content but at a slightly elevated angle. While the rotations occur at extremely high speeds, the print media gets the image information and content on it quite clearly and with consistent quality. But, it also depends on the health and efficiency of the printing machinery in use.

Best Printing for Marketing & Advertising: Conclusion

Advertising and marketing aren’t easy tasks. It requires a lot of effort to get the required exposure and construct a brand image in the eyes of potential customers. But, what’s better than a bright and premium-quality brochure that talks about your business’s latest product range and service development? Well, Automation Graphics has been addressing commercial printing needs in New York City for over 60 years.

You can turn to us for all your commercial printing needs, whether they’re based on your internal business working or advertising and marketing needs. Call one of the experts at Automation Graphics today at 646-205-3037.

Best Advertising Ideas: Get Some Signage Printing & Installation

Is signage printing one of the best advertising ideas? Let’s find out. Finding the perfect advertising idea can take your business to new heights and grant you more exposure among the right customers. Of course, there are many ways you can try marketing and advertising your business. But do you know which ideas and marketing practices will grant your brand the most exposure? The only way to find out is through testing, but you can’t afford to lose your precious marketing budget in the process. Here’s a list of some of the best advertising ideas. These include using your surroundings and going for signage.

Signage printing | Best advertising ideas
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Check out one of the best advertising ideas and realize its significance for your business. Once you adopt the best marketing and advertising strategy, you can effectively introduce your business and brand to customers.

The Best Advertising Ideas for Businesses in 2022

It’s best to talk about one of the most popular and effective advertising ideas that are used by even the biggest multinationals and large corporate firms around the world. Using “signage” can provide solid foundational support to your advertising campaign no matter where you are. Of course, placing signage physically around a location takes time, energy, and money. However, it can be a touchpoint in customers’ journey to your brick-and-mortar shop or your online retail store.

Signage Printing and Installation

To develop a solid foundation for your brand and business in a market, you need sound signage distribution across different areas of interest. You must utilize the sign printing and installation services strategically to leverage places you think are most valuable as a customer base for your business. Signage helps in advertising your brand and markets it effectively. One of the most important jobs that signage performs is helping out with customer recognition.

For instance, the more you see a particular brand and business image on your way to work and vice versa, the more you will grow accustomed to acknowledging its presence. In the end, if the brand offers reliable substitutes for the products that you purchase currently according to your needs, you might go for the respective brand.

On the other hand, do you know that over two-thirds of the consumer population suggests that the quality of a company’s signage reflects on the quality of its products? It’s a rather intriguing statistic that every marketer must know and hence, opt for the right printing company to help with signage printing and installation.

Importance of Attractive Signage Printing

Signage doesn’t have to be boring or unpleasant to look at. In fact, you can be as creative as possible to create visually attractive and helpful signage for your customers. While it will improve customer recognition for your brand, signage will also be informative and purposeful at the same time. For one, if your signage stands out from the rest of the businesses inside the industry, the customers may recognize your business better than others in the same markets or industry.

Best Signage Printing NYC

Also, signage has evolved and integrated with digital applications. Today, you see digital signage here and there that showcases brands and businesses most creatively. However, traditional signage still has a special place at the heart of most companies’ marketing budgets and practices. So, what’re the several reasons to opt for traditional (i.e., static) signage rather than digital signage?

Here’re those reasons to give you a better idea about marketing and advertising through this effective technique:

  • Building Brand Awareness

One of the first benefits of going for signage is that it will allow you to build brand awareness. It means that as more people see your company’s signage, they will be increasingly aware of your business’s presence. Before a customer enters the purchasing journey with your brand, they must first acknowledge your brand’s presence. So, to get ahead of the competition and to become one of the most noticeable brands out there, consider opting for signage and having a great impact.

  • Applying for a Greater Impact

The type of signage that you opt for will determine the perception your customers have of your brand. As the above stat suggests that over two-thirds of the consumer population considers a business’s product quality through the quality of its signage, you must know that they’re a critical advertising component. Hence, not having any signage will leave a marginal gap in your marketing and advertising efforts.

Signage Printing & the Best Advertising Ideas: Conclusion

Printing and installing signage isn’t difficult anymore. Nearly any type of company ranging from low-quality printers to premium-quality printers, can suffice your needs. But, why go for cheaper quality or exorbitant costs when you can find the desired levels of both at Automation Graphics. We tend to keep our costs streamlined and as per the printing requirements. We won’t surprise you with any hidden service charges or produce a huge quote. You can rest the task of signage printing and installation on Automation Graphics.

We have worked in New York City for over 60 years now and keep advancing. So, give us a call at (646) 205-3037 to discuss your business’s commercial printing needs. We can assure premium-quality and reasonable rates!

Automation Graphics
519 8th Avenue

3rd Floor
New York, NY 10018
(646) 205-3037

2022 New Printing Ideas for Commonly Printed Items

What are some new printing ideas for 2022? The latest technologies are taking over the traditional printing process. 3D printing, in particular, is gaining popularity in the printing industry. However, other printing options such as digital ink technology and brochure printing are still famous in the corporate world. These printing techniques allow businesses to print on any product or item. Whether you want to create promotional items or print brochures, you’ll find a wide range of printing options.

New Printing Ideas for 2022

Here are some new printing ideas that you can consider for brand promotion:

1.     Brochures

Brochures look like booklets or leaflets and you can fold them in creative ways. These are incredible marketing instruments to promote products and services to the end-users. You can print your product line and services in these booklets and distribute them among customers.

Usually, businesses use the brochure to create a memorable impression on clients. These booklets contain contact details and addresses so customers can contact them. There are numerous ways to share brochures with customers. You can send them in direct mail, distribute them in events and public places, or keep it on retail so customers can check the product line.

New printing ideas 2022 for common items

Brochures help to maintain a good relationship with the customers. Furthermore, a memorable brochure gives a competitive edge over your customers. The unique folds and sections give you an area to show your creative skills and create designs that stand out. Here are some popular folding methods for brochures:

  • Tri-fold
  • Accordion fold
  • Half-fold
  • Half Z fold
  • Quarter fold
  • Parallel fold

2.     Flyers

Many small businesses use flyers to promote their business. These are effective marketing tools. These promotional items have a crisp and precise design. Thus, flyers are the perfect tool to grab customers’ attention. Flyers contain the same information as brochures and are used in the same method. However, flyers are more creative and colorful as compared to brochures. It grabs customers’ attention at the first glance.

Flyers are single sheet papers without folding styles. But, you can print flyers in different sizes according to your content. You can use flyers for numerous ways such as place at exhibitions, put on the walls, or stack in the locality.

3.     Large Format

Large format printing includes posters, banners, and wall hangings. Also, large format printing includes other huge printed and graphical advertisement options. A wide range of marketing tools comes under large format. You can install these marketing tools with wall installation or retractable banners.

This printing option is highly customizable and easily grabs the attention of potential customers. If you want to generate more leads and increase foot traffic in your retail store, you can choose this option. This option is perfect if your advertisement artwork contains images. Some popular techniques for this format include white ink or second-surface printing.

4.     Magazines

You can promote your business by releasing weekly or monthly magazines. Magazines are incredible ways to promote products and connect with potential customers. You can use print media in many ways such as brand publicity, product release, or special announcement such as the opening of a new outlet.

2022 new printing ideas for commonly printed items

For instance, if your business sells beauty products, you can share methods to use the products, highlight trends, and discuss a relevant topic. This printed marketing tool gives a competitive edge in the market. Also, you can publish your advertisement in reputable magazines as well. That way, you can increase your brand exposure and generate more leads.

5.     Books

While promoting your business in the market, you should offer a memorable first impression. So, instead of promoting your business with a brochure or booklet, you can print a book to explain how your products work. A book targets a specific audience who loves to read. If you want to engage those customers, you can customize a book. You can explain your business idea quite well with the help of a book. Furthermore, it creates an impression of elegance.

6.     Seasonal Printing

There is a wide range of seasonal printing options such as gift vouchers, Christmas cards, and invitations or tickets. With changing seasons you can create a great impression among your target audience. Seasonal marketing is effective with a huge return on investment. For instance, you can offer a gift voucher on Valentine’s Day. When you will remember your target audience during a special occasion, they will never forget you.

2022 New Printing Ideas: Conclusion

If you want to scale your marketing game with the newest market trend, you should use innovative marketing ideas and think forward. The above marketing tools will boost your business growth by engaging potential customers.

If you want to print these marketing tools to engage more audiences, you can contact a professional printing agency with 60 years of experience. At Automation Graphics, we have experienced and qualified printing teams. Our printing services include a wide range of products such as banners, business cards, and brochures.

If you want more information about unique and new printing options, contact us at 646-205-3037.

Print Shop for Super High Volume Printing

How are projects that require super high volume printing handled by print shops? Do you want other printing services besides a small set of brochures, banners, pamphlets, or other print media? Are the needs for print media increasing in your business every day? Well, you should know that there is a wide list of commercial printing services available to cater to the printing needs of businesses of all sorts.

Print Shop for Super High Volume Printing

However, not all print shops offer high volume printing. It is a distinction that leaves a large number of print shops unable to compete. The availability of super high volume printing services is actually a unique service to get right. While it may seem like all printing companies will deliver any amount of printed materials for a clients project, it is not easy for most of them to maintain consistency in various aspects.

Problems can arise in commercial printing services with super high volumes of prints. Hence, you must do some research to find a reliable printing service. Searching for the right print shop is extremely critical to get good quality brochures, flyers, and the best volume printing services for your business and company.

What is Super High Volume Printing?

Let’s answer the big question first. In order to understand how to find the best print shop for your super high volume printing needs, you should know what qualifies as “super high volume” printing.

Consider two of the most important factors for large volume printing: price per copy and print quality. While only a handful of businesses can deliver quality and price affordability, the said factors are relatively contradictory.

High volume printing refers to a greater printing volume that an office printer (either basic or advanced) cannot supplement. Therefore, it could be somewhere among hundreds to many thousands of copies. Catalogs, brochures, booklets, flyers, books, and calendars are some of the most frequently high volume printed items.

In addition, super high volume printing can involve tens of thousands of copies that may be for mass distribution in case of a big market or business event. Further, large format printing can also be a part of super high volume printing. Although large-format printing may require a few hundred copies, it is quite possible to see a business need copies in thousands. So, as standard office laser printers or any others are not usually capable of going beyond A4 or more, printing thousands of flyers or brochures in the office is a cumbersome idea.

Hence, you need a reliable commercial print shop to cater to your printing needs, whether low volume, high volume, or super high volume.

Best Print Shop for Super High Volume Printing?

Print Shop for NYC Super High Volume Printing
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So, now you know what super high volume trading is. But how do you figure out which business is the right one to provide for your printing needs? Well, there are certain factors that you need to consider. These will help you shortlist the best print shop available for your super high volume trading needs.

Their Rates

What are the rates charged at the print shop that you are hiring? Do they offer flat rates on certain print jobs? Are there price variations with added demands? What kind of changes can they cater to, and do they add costs for that?

There are numerous questions that you can ask to learn more about the charging rates of the print shop that you choose. By knowing what they charge, you can find if the print shop is offering you the most affordable per copy print rates for your super high volume trading project(s).

Final Print Quality

Quality is always the main consideration for any project, be it printing, graphic designing, etc. Quality maintains the integrity in the final results and informs the clients of the level of service that they are receiving in return for their valuable investment. Unlike many print shops that are unable to manage the increasing demands on the quality ends, firms like Automation Graphics cater to a wide range of clients and printing needs.

Check the quality of your chosen print shop’s work and final prints. It will help you learn more about the print quality you may receive when they are under pressure, have deadlines, or any other circumstance while producing your thousands of brochure copies.

Print Shop for Super High Volume Printing: Conclusion

So, are you looking for a print shop that can deliver the most optimal print quality despite the level and quantity of the printing projects you require for your company? You have found the right place! Automation Graphics offers a wide range of printing services and delivers the finest print quality for super high volume printing jobs in NYC.

Whether you are an SME or a large corporation, we have you covered for all your digital/offset printing needs, regardless of the printing volume. Give us a call at (646) 205-3037 to learn about our printing services in New York.

Visit for in person inquiries at:

AUTOMATION GRAPHICS
519 8th Avenue 3rd Floor
New York, NY 10018
(646) 205-3037

 


References:

https://www.simonstapleton.com/wordpress/2018/07/30/5-tips-to-choosing-a-professional-printing-shop/
https://printmediacentr.com/four-things-to-consider-when-choosing-a-print-vendor/
https://www.bestprintingnyc.com/how-to-select-the-right-print-shop

Most Modern Printing Technology

What is the most current printing technology being used to produce professional high quality prints? Similar to other marketing fields, the printing industry has seen many changes, improvements, developments, and the adaptation of much more efficient printing methods. While the marketing tools remain the same for offset printing and offline advertisements, the changes have increased effectiveness and improved quality.

Most Modern Printing Technology best printing nyc
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The use of modern technology has enabled print shops to utilize a completely newer approach in almost all printing aspects, from banners and signs to large-format printing. Such changes and shifts in the printing industry reflect the growing demands and evolving needs of businesses and individuals.

Therefore, technology is playing a critical part in improving the methods of printing brochures, flyers, posters, etc. The latest printing technology ensures less resource wastage (inks, dyes, etc.), faster production, efficient management, and time savings.

Most Modern Printing Technologies

·       Managed Printing

Another great form of printing technology is relying on the most profitable and successful printing businesses. They use the latest technologies and utilize the most effective printing techniques. With advancements in the printing industry, you no longer have to keep up with replacing the dusty and messy toner cartridges.

Printing-as-a-Service (PaaS) or managed printing is a popular concept in the modern printing industry. You can choose the most eco-friendly printer, pay the charges, and receive the best commercial printing services from a reliable managed printing business.

·       Digital Inkjet Technology

Offset printers were the staples of the printing industry. However, the high production time, inefficient functioning, and heavy maintenance have given rise to the use of modern inkjet printers. These are digital inkjet printers that are high-speed, reliable, durable, and produce excellent quality printing results.

From several hundred to thousands of words per minute, digital inkjet printers can produce high-quality images and picture models on a variety of paper materials within a short time. In addition to that, they are now making less sound while operating.

·       3D Printing

You may already be familiar with the now-popular concept of 3D printing. It is the next level in the printing industry that allows you to save the time and money that you would otherwise pay for tasks that you can easily get with a 3D printer.

It is no longer a question of how well the poster or the banner looks. From a glossy sheet of paper to an attractive 3D figure, 3D printers can help with many printing activities. Using crude material, 3D printers can transform a digital image into a 3D object. Despite being slow initially, the newer versions are more convenient and faster for individual and business use.

If you want to display something unique to your business, you can use low-cost 3D printers to render an object that shows exclusivity. Hence, it can suit various display and marketing purposes in light of modern printing for many different businesses.

Most Modern Printing Technology | Best printing NYC
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·       Hybrid Printing Technology

You may have seen a complete digital transformation of businesses, markets, or industries. Nonetheless, there are hybrid variants in every other market and industry. Accordingly, modern print shops also feature a hybrid printing technology criteria comprising both offset and digital printing methods. By integrating both types of printing methods, many print shops deliver the best results, depending on the level of printing needs of their clients.

·       Software and Graphical Innovations in Printing

Printing involves producing text, images, graphics models, and more on various materials like paper, sheets, vinyl covers, etc. Modern printing softwares are improving the graphic designing concepts in the printing industry.

There are now much more efficient and resourceful tools and features that prevent heavy human interference and input. For instance, graphic designing tools allow inexperienced print shops to produce three-dimensional print designs without extensive engineering knowledge.

Apart from that, graphic design softwares are compatible with nearly all the latest printing machinery and equipment, making them cost-effective and efficient. Overall, modern printing technologies are only improving, and we may see new features and more efficient printers.

Most Modern Printing Technology: Conclusion

Do you feel that you are way behind your competitors and need printing services for your marketing needs? Well, it is never too late to reach out to one of the best print shops in the business. Whether you need brochure copies, flyers, banners, signs, posters, or any other printable media that you may utilize as a marketing tool, Automation Graphics can help.

With over 60 years of experience operating as a printing business (print shop), we provide our clients with high satisfaction and timely completion of all projects. We offer a range of printing services that aren’t limited to brochures, signs, banners, and business cards. 

Call for a free consultation: 

Automation Graphics
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037

Contact Us


References

https://en.wikipedia.org/wiki/Printing#:~:text=Offset,-Main%20article%3A%20Offset&text=Offset%20printing%20is%20a%20widely,plate%20to%20a%20rubber%20blanket
https://www.slideshare.net/alihossain88/modern-printing-technologies
https://www.britannica.com/topic/printing-publishing/Modern-printing-techniques

Different Types of Large Format Printing

Let’s discuss the different types of large format printing. Large format printing is an old concept of print media and business advertisements. However, when we say “old,” we don’t mean to imply any decline in its demand. Large format printing is still a popular marketing tactic that helps businesses collect and gather the required amount of customer attention and sometimes more than that.

It is a great method for business exposure to clients and potential customers. Consequently, it is a lifeline of print media marketing for businesses, without which many companies may see a decline in customer interest in their products and services. Although you may be aware of the impact that large format printing can have on a business’s image and customer attention, did you know that there are more than several different types of it?

Types of Large Format Printing
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Large format printing has seen continuous changes and upgrades that accompany many technological advancements in the print industry. From 18 to 100 inches, there is also a wide variety in large format printing. However, there are quite a few distinctions in the average and the best large format printing processes that enable a more excellent final result. From billboard and mall posters, large format printing is vital to any business that requires exposure to customers, markets, and certain regions. Here are the different types of large format printing.

What are the Types of Large Format Printing?

Aqueous Inkjet Printing

Regardless of the numerous large format printing techniques available throughout the commercial printing industry, aqueous inkjet printing is one of the most common. It has water solvent inks inside the printing machines. Applicable throughout graphics printing material and technical documents, aqueous inkjet printing is seeing a rise in demand due to the high-resolution and wide-format results that it can produce.

Compatible for indoor and outdoor materials alike, this large format printing method is a popular technique. Along with fast outputs, this printing type is ideal for:

  • advertisement
  • fine art showcasing
  • graphic design
  • lamination
  • advertiser materials
  • trade shows and photographic printing.

It is the most convenient printing method available today.

Flatbed UV-Based Printing

The Flatbed UV-based printing method is one of the latest printing techniques in the printing industry. As it is a UV-based printing technique, the ink-drying mechanism is quite different from that of the inkjet printers.

The ultraviolet rays in this printing method dry and solidify the curable ink to form perfectly on sheets of paper. While it may appear quite similar to the aqueous/solvent inkjet printing type above, the ink costs for Flatbed UV-based printing are relatively less expensive and reliable. In fact, outdoor images are printable without the need for lamination at all!

Different Types of Large Format Printing
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Latex Printing

Large format printing has seen countless developments and printing improvements. Among those developments is the use of latex and resin-based inks that are ideal for indoor and outdoor printing applications. Not only are they durable, but their water-formulated resin-based and latex inks generate a lower environmental impact under the right printing style.

Despite being water-formulated, they produce images that are higher in quality in comparison to solvent inkjet printing. Therefore, they require no extra ventilation before presenting the results. With nearly all material compatibility, competitive pricing, and growing demand, businesses are now switching to latex printing for their large format printing needs.

Solvent Printing

If you require large format graphics design, you need solvent printing. Ideal for exterior graphics design, solvent printing is durable, versatile, and long-lasting. Nevertheless, you should know that experts suggest using special ventilation techniques to counter the hazardous ink fumes that are the result of this large format printing type.

For that reason, they are usually not suitable for daily use in offices. In fact, the most common places where you find the use of solvent ink printing machinery are fully equipped plants. The main reason for their popularity is that they require a low investment overall.

Dye-Sublimation Printing

Did you know the dye sublimation type of printing is so quick that the print dries up as soon as the printing takes place over fabrics, print rolls, sheets, or anything else? Well, it transfers the dye directly onto the material during the printing process using the special machinery technique. Such transfer puts the material in direct contact with ink/dyes; hence, drying up as soon as the printing takes place.

Highly compatible with polyester-coated and polymer products/substrates, this digital printing type is a widely popular large format printing option in the modern printing industry. However, it is more commonly suited to producing plaques, banners, signs, tea mugs, and cell phone covers.

Conclusion

Large format printing requires care and diligence to deliver consistent quality. In fact, you may find it hard to come by a print shop that can cater to varying large format printing needs or in high quantity. Don’t worry! Automation Graphics can help you become one of the amazing large format printing advertisers with modern machinery, exemplary services, and immense experience.

Give us a call at (646) 205-3037 or visit us in person at 519 8th Avenue 3rd Floor, New York, NY 10018.

 


Reference Links:

https://businesscasestudies.co.uk/7-types-of-large-format-printing/
https://brantinstore.com/three-types-of-large-format-printers/
https://www.360connect.com/product-blog/types-of-wide-format-printers/

Printed Brochures: Cheapest to Most Expensive

What are the cheapest to most expensive types of printed brochures? Printed brochures are an excellent marketing tool for businesses across many industries. Printed brochures can show details of a new and latest service/product to a business’s overall information. There are many kinds of brochures available in the printing market that range from classic matte styles to glossy and fashionable ones.

Printed Brochures: Cheap & Expensive
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In reality, deciding on the type of brochure becomes easier once you are aware of the purpose it may serve. Similarly, as there are many varieties in printed brochures, the range heavily varies from cheap to some of the market’s most expensive items.

In this article, we will take a look at the form, design, and type of materials that make printed brochures relatively cheaper and expensive, respectively.

Cheap and Expensive Types of Brochures

Types of Brochures include different forms and layouts. Therefore, we will discuss some of the most common printed brochure types that are cheap and expensive.

Bi-Fold Brochure

Bi-Fold brochures are usually a single sheet of paper that you may fold in two halves. It forms four panels that make up the covers (front and back) along with two internal sections. Being amazingly cheaper than other brochure types, it provides sufficient space to show media (images) and information.

Z-Fold Brochure

It is basically similar to the method you may use to fold a paper into equal parts. In the end, the folded structure might resemble the pattern of the letter “Z.” Z-Fold brochures have three panels and provide ample space to write down and provide detailed information. Hence, it is one of the most affordable options for marketing the latest products, events, or news.

Tri-Fold Brochure

Tri-fold brochures are also affordable but not as cheap as those above. However, their price fairly compensates for the amount of detail and information you can print. They are two halves of a single folded paper that often make up the usual guides (step-by-step, etc.). This three-panel brochure is perfect for detailed advertisement.

Gate-Fold Brochure

Among many other types, gate-fold printed brochures feature ample space to add images/illustrations/ graphs along with an eight-panel structure. With adequate space for normal-sized images, it becomes easier for many businesses to showcase their products while explaining and providing more details regarding them. As gate-fold brochures are for high-end marketing purposes, they are relatively expensive than others.

Types of Paper That Make Printed Brochures Expensive

While the types of forms and design can affect the cost of printed brochures, the type of material used is equally important. The material you use for the printed brochure can increase its cost.

Lux Material

Do you intend to go for a classical vibe with your printed brochure? Lux material is the best option. For instance, you may see Lux material printed brochures for older models of watches, older cars, and sometimes hotels.

Printed Brochures | Print Services
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It is triple-layered, ultra-thick, and boasts an uncoated surface that you can print with simple LED printing methods.

Uncoated Material

Uncoated material is not smooth, but rather it is slightly rough. Despite that, they are a popular variety of the printed brochure material in the printing market. Hence, you may most probably get your hands on an uncoated printed brochure without any hassle. It’s significantly more versatile and features different finishes and textures.

It allows the incorporation of multiple effects, including vibrant colors, scents, and much more. They form a natural feel and suit most of the uncoated stock-printed brochure designs. Due to a superior physical feel and the natural color look, uncoated printed brochures are highly common among businesses that use modern brochures for promotions.

Constellation Snow Material

Constellation snow is among the premium printing options that feature a deluxe outlook for printed brochures. It is extra-high, uncoated, and carries an embossed linen effect. Constellation snow material presents a textured look and a similar feel that grabs the reader’s attention and makes them appreciate the printed brochure. It takes a lot of effort to produce high-end constellation snow printed brochures and cards as they are quite premium and costly than others.

Silk Material

You may know silk is the most premium of materials among all others in various industries, including printed brochures. If you intend to create a modern-feel printed brochure with the sleekest design and touch, silk material is the way to go.

It often forms a crisp finish in combination with other fiber materials. Therefore, it is most suitable for high-end products. From high-sheen glossing to bold, vibrant color printing, silk material offers various aesthetic designs for your printed brochures. And not to forget, it is by far one of the most expensive printed brochure materials.

Printed Brochures: Conclusion

Do you want to get your hands on one of the best, luxurious printed brochure materials and designs? Automation Graphics is the name to look for! We deal in all different kinds of commercial printing services that also include a variety of brochure types and designs.

You can call us at 646-205-3037 to inquire about what commercial printing services you may require for your business or otherwise.

Automation Graphics Inc.
519 8th Avenue 3rd Floor
New York, NY 10018
646-205-3037

 


Reference Links:

https://en.wikipedia.org/wiki/Brochure
https://www.quora.com/What-is-the-average-cost-of-a-brochure
http://blog.ironmarkusa.com/brochures-cost
https://www.creativebloq.com/print-design/how-save-money-your-brochure-printing-11135379

How Are Signs & Banners Made and Printed?

How are signs & banners made and printed? Signs and banners have been in the business of marketing and advertisement for a very long time. In fact, without signs and banners there couldn’t have been any proper marketing before the digital transformation of businesses worldwide.

Banners and signs do not only help with promotions, deals, and news but also show a brand’s image and business’s standing among the competitors. You may quickly realize the popularity and reputation of a business by simply noticing how well-planned and frequently their banners and signs appear as offline marketing. Banners and signs are also a great way to celebrate events like birthdays, sports, milestones, etc.

How Are Signs & Banners Made and Printed?
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Have you ever wondered about the manufacturing process of these essential marketing tools? Signs and banners are now widely available, with a wide range of options to choose from. As the demand for banners and signs is growing substantially, there are better and more efficient designs and production methods taking place. Here are some of the ways that print shops produce banners and signs.

What Are The Best Materials for Signs and Banners?

Banners and signs do not have a limited range of options. There are many material options along with designs and styles that you can choose for your need. While it may seem like an easy task, the variety available for producing banners and sign in the print shops can overwhelm you. Here’s a list of popular materials that print shops today use to produce banners and signs.

·       Adhesive Vinyl Printing

Adhesive vinyl banner printing is a good alternative to any other type of banner, especially the free-standing ones. They stick easily to any smooth surface, such as a wall or window. If you are unable to hang banners, then you should be fine with using adhesive vinyl banners.

Such vinyl banners are often waterproof, wrinkle-resistant, fade-resistant, and durable. Sometimes, adhesive vinyl banners may also be reusable after a few washes. Sticking to the surface is not the only advantage of adhesive vinyl banners and signs. Consider the fact that you won’t have to purchase cords or poles to have your banner or sign simply staying at a position and not flying away.

How Signs & Banners are Made and Printed Information
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·       Mesh Vinyl Printing

Like most vinyl banners and signs, mesh vinyl has its unique advantages. For one, they have tiny holes in them, which make them wind resistant. So, you don’t have to worry about your signs or banners flying away. Moreover, as they have tiny holes in them, they are fade-resistant and waterproof. It makes them more breathable, and therefore they last longer than other vinyl banners and signs.

·       Canvas Banner Printing

Canvas banners and signs have an artistic aesthetics property. The canvas options like cotton duck have been a popular material for heavy-duty applications, including boat sails and work-wear for years. Canvas banners are durable and wind-resistant.

With a semi-gloss banner or sign finish, they may resemble a uniquely hand-painted canvas. It makes up for more of a professional look and makes the promotional offers more attractive as a marketing tool. You can add images and other forms of high-resolution texture on most of the canvas banners and signs.

·       Fabric Banners Printing (Polyester)

Fabric signs and banners are one of the most popular options for marketing and promotion. They look significantly professional, feature high-quality colors, sharp images, and fine print qualities. Although it may depend on the print shop producing the fabric signs or banners for you, the polyester fabric features vibrant color/image quality through dye sublimation. Not suitable for harsh outdoor conditions, fabric polyester banners and signs are still scratch-resistant.

What Are The Printing Methods for Signs and Banners?

·       UV Printing

UV printing allows print shops to print the media directly onto the banner or sign surface without applying a coat on the fabric. The printers apply substrate or curable inks on the banners or signs, following which it uses ultraviolet rays to dry the ink on the surface.

·       Dye-Sublimation Printing

Using a dispersed or resin-based dye, print shops image the fabric of banners and signs using special equipment. Using techniques like heat-press the substrate of the dyes and inks, experts transfer the image from paper to the banners and signs fabric.

Other methods of printing banners and signs include:

  • Eco-Solvent/Aqueous Ink Printing
  • Latex Printing
  • Duracoestatic Printing

How Are Signs & Banners Made and Printed? Conclusion

So, you should know that despite the level of options and availability of banners and signs in the printing industry to date, choosing the right print shop is extremely important. Are you ready to get the services of one of the best print shops in the business? Well, Automation Graphics offers an amazing range of banners and signs printing options along with many other printing services.

Give us a call to schedule a meeting with one of our print experts today. You can also visit us in person at 519 8th Avenue 3rd Floor, New York, NY 10018.

Automation Graphics
519 8th Avenue

3rd Floor
New York, NY 10018

(646) 205-3037

 


Reference Links:

https://www.slideshare.net/prismabanners/use-signs-and-banners-to-promote-your-business
https://www.smashingmagazine.com/2010/04/getting-started-banner-advertisements/
http://www.theconservationcenter.com/articles/2016/4/12/not-made-to-last-a-look-at-advertising-banners
https://blog.creatopy.com/banner-advertising-basics/

All About Catalogue Printing

Read on to learn all about catalogue printing. Catalog printing involves numerous advantages and benefits for promotional campaigns. You can use catalogues to increase customer engagement and business growth. This marketing technique is affordable has and offers a higher return on investment. Catalogs are also used to share your brand’s information and promote your business. The results from this campaign have a high impact on your sales and revenue. This option is highly popular among small and large businesses alike.

Benefits of Catalogue Printing

If you are still not sure whether to use a catalog for brand promotion, consider reading these common benefits:

1.     Direct Mail Campaign

A major benefit of using a catalog is that you can deliver it to your customer as a part of the direct mail campaign. If you have a mailing list of your targeted customers, you can directly deliver it to a specific group. Because of the compact design, the delivery cost will be affordable. You can also place your catalog in public places, so interested customers can easily collect it. That way you do not have to make extra efforts and reach out to your potential customers. In fact, they will reach out to your store.

All About Catalogue Printing
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2.     Long-Lasting Impact

Another benefit of this marketing tool is that the effect will last longer. This means that as long as your customer has these catalogs, they can make up their mind and visit your retail store. Many customers keep catalogs for future reference, so sharing these catalogs with a potential customer is good to ensure conversion and repeat business. So, whenever, your customer will make their mind to purchase the products you sell, they will go through the catalog and visit your shop. The long-lasting effects of this campaign increase your business exposure.

3.     Shopping Experience

Most customers prefer to shop while they are at home. They need a relaxed environment to go through the products and decide on what they need. Catalogs enhance the customers’ shopping experience as they can make purchases while sitting on their couch and sipping their coffee. Therefore, sending out catalogs in your neighborhood will help your customers who do not rush in purchasing products. They can take their time and purchase products at their own pace.

4.     Highlight Products and Services

The catalog enables you to share your entire in-store collection with your customers using a booklet. This is the easiest way to showcase your products and services to your audience. Besides that, you can also highlight the benefits and features of your products and services through the catalog. By sharing complete information about your products, you increase the possibility of your customers to visit your outlet and actually buy your products. Another benefit of a catalog is that you can add pictures offering appeal and quality to the audience.

5.     Brand Identification

With a catalog, you can create brand awareness and identify eventually increasing your sales. As a result, you will stand out among your competitors. Furthermore, your target audience will recognize your business through your logo and even products. When a brand is recognizable, potential customers will choose you instead of your competitors. In short, you can use a catalog for increasing your brand identification.

6.     Show Your Commitment

By sharing a catalog with your audience, including the entire product collection and information, you ensure transparency with your audience. This will indicate that you know the right techniques to market your products and have a professional approach. Therefore, a catalog will help you show the commitment you have to your business. When your customers will go through the catalog, they can understand the quality you are offering. This will additionally impact your business growth.

All About Catalogue Printing NYC
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7.     Brand Visibility and Reputation

You can increase your brand visibility and reputation using a printed catalog. A catalog will reach out to your customers and highlight the products you offer. For instance, many potential customers in your neighborhood may not know that there is a furniture shop in their area. They might be planning to drive a long way to find the furniture they need. You can share the catalog and let them know that they can purchase furniture from their neighborhood at ease.

8.     Use it for FAQ’s

Many customers feel hesitant about purchasing a product because they have so many questions in mind. You can save their time and help them make a good decision by including frequently asked questions in the catalog. When your potential customers will get answers to their concerns they can make up their minds and visit your shop for purchase. Even if they are not sure about the product yet they will reach out to your shop for more clarification after reading FAQs.

All About Catalogue Printing: Conclusion

Automation Graphics is one of the best printing companies in NYC. If you want to create a catalog for your business and are looking for a professional team, you can contact us or visit our office. We will share the best catalog options for your marketing campaign. Give us a call at (646) 205-3037 right now and speak with our highly qualified team about your brochure printing project.

Automation Graphics
519 8th Avenue
3rd Floor
New York, NY 10018

(646) 205-3037

Blueprint Printing

How does one go about blueprint printing? When renovating or building a home or workplace, you must rely on a blueprint. Even if you provide services as a contractor, you need an architectural construction design. A blueprint is a highly defined plan that helps architects and engineers share ideas with contractors and clients. Preparing blueprints requires significant time and extensive experience. Therefore, you need help from experts when creating high quality blueprints. However, finding an experienced printing company for blueprints is not easy. Automation Graphics are professionals in the market when it comes to printing blueprints. If you want to know more about creating high-quality blueprints, read this article completely.

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Why You Need a Professional for Blueprint Printing?

1.     Saves Time

Architects will agree that it takes a lot of time to design blueprints. However, spending excess time on printing the blueprint is wasteful and unnecessary. In today’s modern architectural environment, you need to perform numerous tasks in a limited time. In the world of architecture, effective time management is essential. Considering that, you cannot waste time printing your designs. When printing a blueprint, you do not have to simply press the print button and wait for the machine to print the blueprint for you. Instead, you have to determine the right settings for the wide-format printing and create the best result without wasting much time. On the other hand, when you consult with a highly qualified printing team with expertise in printing blueprints, you can save an enormous amount of time.

2.     Quality of Prints

If you’ve taken blueprints before, you know how much of a hectic task it is. Searching for the right type of large format takes much of your time. Because you have to meet reprographics, you cannot rush through this process. You cannot always stick to one setting and expect the best possible results while creating blueprints and prints. You need different settings for different prints. Meanwhile, when you toned to print a large number of blueprints for your company, you may stress out. By hiring a professional printing company, you can save time as well as create high-quality blueprints. A qualified printer understands the optimal settings for the blueprints. Because they have experience in printing, they know the proper settings that each type of blueprint requires.

3.     Maintaining the Printing Machine

Another reason why many architects prefer printing companies is because of the hassles of maintaining and configuring printing machines. Especially, if you are a startup, you cannot afford to purchase and maintain the machine. Other than hiring a printing company, you can employ a draftsman for taking care of the machine. But, still, this is not an effective solution as hiring an individual will increase your expense.

4.     Architectural Success

When you want to satisfy your clients, you need to create world-class blueprint prints. Clients are expecting professionalism from your side. If you are unable to deliver attractive blueprints, this will affect your reputation in the market. Many architects fail to satisfy their clients because they do not have enough resources and knowledge to print high-quality blueprints. Therefore, they seek help from a professional printing company.

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Benefits of Hiring Professional Printing Services

Here are some benefits of hiring a printing service for your blueprint printing needs:

1.     Reduced Overhead Costs

By hiring a reputable printing company for your architectural plans you can save your investment for purchasing hardware and put it into good use. Also, you can save abundant money in operating expenses including plotter media and cartridges.

2.     Faster Turnarounds

When an expert printer will work on your documents, you can entrust their creation. Furthermore, when a qualified printer will work on your project, you can focus on other important tasks and speed up your process.

3.     Improved Productivity

You can improve client satisfaction and cash flow while handing over the printing operations to a highly qualified team. They will draft your documents, so you can focus more on enhancing your business. When architects outsource their blueprints printing they can take more projects.

4.     Fewer Revisions

Entrusting your printing tasks to a specialized printing team will reduce mistakes and errors in the documents. As a result, you will spend less time revising the blueprints and focus on a more important task.

Blueprint Printing Services: Conclusion

When you hire Automation Graphics for printing blueprints, a group of professionals will work on your project with speed while maintaining high standards. Architects trust us for their architectural plans as we have substantial experience in the business. Furthermore, the quality we deliver for wide-format printing increases the reputation of the architects in front of their clients. That way they can grow their business to the next level.

If you want to create blueprints without compromising the quality, contact us today at 646-205-3037.

All About Sign Printing

Do you want to create custom signs to attract people passing by your store? Sign printing is the best option for that. This type of printing includes a wide range of promotional tools, such as signs, banners, flags, and posters. You can create these signs from any material, shape, size, and transparency. No matter what type of creative ideas you have in mind for sign printing, a professional printer can make it possible.

These printing options help you create window decals, A-frame signs, and outdoor banners to promote events or sales. You can place them on the window or wall and engage your customers. In this article, we will share some information about sign printing that you should know while deciding on the promotional tool.

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Benefits of Sign Printing

Numerous benefits of sign printing make it a popular option for advertising. Whether you are a small or large business, you can easily promote your brand using sign printing. These signs are efficient and effective advertising methods. These options increase your business’s customer traffic and visibility. Here are some benefits of using sign printing:

1.     Brand Recognition

These signs will enhance your brand reputation and recognition in the market. People will recognize your business when they walk past your retail store. However, you need to ensure that you are using the right type of sign printing. Furthermore, you need to choose the right placement, design and display to promote your brand. You can also add message or news on these banners such as an upcoming event or sale. Make sure that your message is clear and eye catching for the best results. If you want to create a sign print for your brand recognition, make sure that you hire a professional printing company. Automation Graphics printing company will help you create an attractive and engaging sign for your brand.

2.     Highly Visible

These signs are highly visible, whether you’ve placed them indoor or outdoor. When you create a well-designed sign, you can engage more audiences to purchase your products. Because this sign printing option is highly visible you can reach out more potential customers. After placing these signs outside your retail store you may be able to reduce how much you spend on online ads or email marketing campaigns. This one sign can help you reach unlimited customers 24/7 without additional efforts and marketing expenses.

3.     Affordable and Flexible

These signs are cost-effective and will look great outside your retail store. Many businesses use these sign printing tools for promoting their business without affecting their marketing budget. Besides that, you can easily replace, update, or discard these signs after the promotion ends. You can also save abundant money as these options reduce your maintenance cost.

Types of Sign Printing

Once you decide to place sign prints outside your store, consider choosing the type and material. Here are some popular options for sign printing:

1.     Vinyl Banners

Most businesses use this option as they are sturdy and weatherproof. Vinyl banners are perfect if you want to keep the sign for a long time. Even if you place these signs outside your store they will last for years. You can choose from these three materials:

  • Mesh Vinyl

If you want to place vinyl banner sign prints in a windy location, mesh vinyl would be the best choice. The air can easily flow through this material without tearing it out.

  • Premium Vinyl

These are one of the strongest vinyl banner options. Premium vinyl is mold and puncture-resistant. If you are looking for a tough sign, you can go with premium option.

  • Scrim Vinyl

This type is the perfect option for better visibility. However, you need to place them in front of bright lights.

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2.     Retractable Banners

Utilize this option for conferences and trade shows. This material is waterproof and smooth. Also, you can easily uninstall, pack, and place them in another location.

3.     Step & Repeat Banners

Step and repeat banners are ideal for events. You can layout your brand logo several times and take your events in the right direction. You may have seen these banners in the photo booths as well. You can choose different sizes depending on the guests you want to fit in front of it.

4.     Yard Signs

You can set up these yard signs in front of your retail store using H-stakes. This option will increase the visibility of your brand and boost your message with the passerby. This is an affordable yet effective method of promotion.

5.     Reflective Adhesive Vinyl

These signs include adhesive material that will disperse the light in every direction so the audience can properly see your message. You can also use these signs for safety warnings.

Sign Printing: Conclusion

Now that you have the basic information about sign printing, you can decide the type and material of signs. You can use these signs for outdoor as well as for the indoor. These signs are affordable and effective to promote your message directly to the audience.

At Automation Graphics, we offer wide-ranging printing options so you can engage more audiences and increase your sales. If you are interested in printing highly visible signs to promote your brand or store, contact us at 646-205-3037 and discuss your needs with our experts.

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