Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or to small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Category Archives: Commercial printing nyc

Questions You Should Ask a Print Shop before Using Their Services

Questions You Should Ask a Print Shop before Using Their ServicesAt present day, printing options are endless, and so are printing services. With so many factors to take into account and so many printers to choose from, it may be overwhelming at times to find the right print shop that will cater to all your requirements efficiently. Here are five questions that you should ask a printing service before hiring them to handle your print projects.

1.    Can I See Samples?

Asking for samples of the type of print you want allows you to assess the quality and level of professionalism of your chosen print shop. Even though it is not always possible to see samples in person, you can usually review the company’s website and check out their online portfolio. When doing so, pay close attention to the composition, lettering, and color contrasts to see if their services are right for you. Ideally, you should see a wide array of styles they can produce.

2.    What Additional Services Am I Offered?

Your business may require a print shop that offers more than just a printing service. A lot of printing companies offer other valuable services like graphic design, direct mail, digital and web solutions – all of which are extremely useful and will greatly help your business in the future if the need arises. Go through the services of your proposed print shop as you could end up saving a lot of time and money by using just a single company.

3.    Can I See A Sample Of My Project?

Questions You Should Ask a Print Shop before Using Their ServicesBefore you give an order of thousands of prints, ask to see a sample of your project. A sample will show you a finished example of how the design of your actual project will turn out to be. If you dislike some detail and want to make adjustments, a sample will help you do that. This just makes sure that your project goes as per the plan, and also allows you to make necessary changes before things have gotten out of hand.

4.    How Fast Can You Complete The Project?

Find out when you need the print job to be finished and where you want it delivered. Tell these details to the print shop that will then be able to work backward from the time and give you a deadline for the project completion. It is always ideal to do this sooner than later in a project.

5.    Can I Call You At Any Time?

Questions You Should Ask a Print Shop before Using Their ServicesA good print shop will make it easier for you to communicate them. Check in with your printer frequently. If there is a problem, then your printer should let you know ASAP, but it is always best to know how everything is going down in the shop.

If what you are looking for are quality, diversity and affordable rates, contact us today to schedule an appointment with the best printer in NYC!

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.

How to Ensure Quality When Selecting a Print Shop

How to Ensure Quality When Selecting a Print ShopEvery print shop is unique when it comes to print design, methodology and technology. While some print shops can provide you with outstanding results, others may not have the equipment to produce the desired outcome you are looking for. The best way to ensure quality when opting for a pint shop is to see how reputable they are in the market, the type of technology they are using and the number of satisfied clients they have. If you want to save your time and money, and if you really want your every print to be of high quality, it’s extremely crucial that you settle for a good print shop. In light of this, mentioned below are some important factors that can help you choose the right one:

1.    A Print Shop with Good Offshore Services

You have no idea how much of time you can save if you choose print shops that have offshore printing services. Subpar or notorious print shops reduce their printing cost by using lower and cheaper quality of printing materials and untrained or amateur labor. Always make sure that you avoid such companies at any cost and settle for companies that have high standards of use of materials and labor.

The market is populated with several offshore printer companies, but it’s your job to find the right and the honest one. You can easily overcome this tedious task by doing a small survey or research. You can take feedback from people who have experience in dealing with printing shops; they are the best source to tell you

How to Ensure Quality When Selecting a Print Shop

about the quality of offshore services of any printing company.

2.    A Print Shop Who Delivers Fast

A good quality of a reputable printing shop is that it provides customers with best timely services. When you select a print shop ask them several questions about the time of delivery. You need to tell them about your printing needs and ask them whether they will be able to provide you prints on time. This is because every print is different, the print you are thinking will take few minutes to get ready or may actually take hours of scaling and setup.

Make sure that you clear this from your selected printing shop before leaving their office. Ask them about their contact details so that you can make follow-ups, a good printing company is always responsive.  Not every print shop is same; some work on a large capacity while others work small scale. You have to make sure that you are giving your prints to a capable printing shop. When in the shop, ask them to show you their printing machines and facilities so that you can determine whether or not the said company will be able to handle and deliver bulk orders.

3.    A Print Shop with Good Customer Support

How to Ensure Quality When Selecting a Print ShopA good printing shop must have the reputation of providing excellent customer services. You can access them via phone, fax, email or other means. When you take follow-ups from them, they should provide with honest and up to date state of your prints. They should be highly available when needed and provide streamlined support.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Why Using Professional Printing Services is Better than DIY?

Why Using Professional Printing Services is Better than DIY?Do you have an advertising or marketing project coming up for your business? Are you considering using a printer you already have lying around or planning to hire a professional printing service? If you want to go with the former option, here are 5 reasons why that might not be the best idea.

Professional printing services offer you an array of options for your printing tasks –

Why Using Professional Printing Services is Better than DIY?besides the variety of paper stock that you can choose from, hiring the services of a professional printing company will also offer you access to their experienced and expert designers who can in turn give you the best advice regarding your business magazine, card, brochure or flyer designs. They can even carry out appropriate adjustments to your original design or redo the entire design as per your requirements.
Additional factors that printing services offer in terms of print quality are options that can be used to improve the end results. There are advanced options like lamination, customized cuts and frames, and surface texturing that might not be available if you took the DIY approach. These finishing touches on the printed docs allow it to stand out, and also last longer.

You will save time and resources –

hiring a professional printer to take charge of your company’s projects, both small and large, will help you economize your resources. You won’t have to spend a ton of time and also will be able to utilize your human resource for more important tasks.
You will minimize expenses – even though it is tempting to perform your business print job by yourself thinking that it’ll cost you less, keep in mind that hiring a professional will can save you even more time and energy. That’s because the professionals are sure to deliver a flawless service in the first time around. With desktop printing, you might find yourself constantly printing as there is a pretty good chance that you may not get everything right on the first shot.
Additionally, there are high costs involved in terms of fixed expenditure and variable expenses because printer ink costs less for third-party professional printing services as compared to offices that place smaller orders. Ink for desktop printers is way more expensive when buying in bulk as compared to when outsourcing to a professional printer.

Why Using Professional Printing Services is Better than DIY?Lastly, for workers to operate the printer means wages also need to be taken into account when calculating the total cost of DIY printing. In most instances it is simply more cost-effective to hire the services of a professional printer.

All these reasons make it pretty clear why using professional printing services is better than DIY. If you are looking for the best printing service in NYC, contact us today to schedule an appointment.

We offer the latest printing techniques. Contact us at 646-205-3037 to schedule a meeting.

Client Retention Through Rewards Cards

Creating a relationship with your customers is a very important process, but one of the more challenging aspects of today’s marketing world. It may be a better option, then, to work closely with your printing shop in New York City to create a program that helps to bring your customers back in the door. Often, it is all about creating a habit. Get them to visit you a few times with incentives, and they will get in the habit of thinking about your business whenever they are nearby. One way to do this is through the use of rewards cards.

What Can a Reward Card Do for You?

Client Retention Through Rewards CardsRewards cards are a very simple tool. They allow your customers to visit your establishment, do business with you, and receive a punch in their card (or a more prominent digital version will receive a swipe). This type of card allows the user to visually see how many times they’ve visited (and hopefully had good experiences) so that they can then remember to come back. After accumulating a specific number of marks on their card, the customer can earn something for free or a specific discount. The details of the program are up to you and can vary significantly.

What to Keep in Mind

Before you create this type of reward card, there are a few key things to keep in mind about the process.

    • Ensure the card provides important information about your location and about why the user should come back. What’s in it for them to come back?
    • Make sure to make the process very easy for the customer. To get the outcome you desire, you’ll want to have a simple system that your employees fully understand.
    • Be sure to ask for the customer’s address when creating the card. This may allow you to create direct mailers to mail to the home of the customer. This can remind your customer to come back to see you again for another special offer.

Client Retention Through Rewards CardsRewards cards like this work well. They only work if you communicate the benefit to the customer on the card and at the time of issuing the card. Create a campaign that includes these components. And, work with a trusted print shop in New York City to get the project off the ground properly. They can help you to create the right plan for your organization.

Printing for Every Door Direct Mail

every door direct mailThere are several ways to promote your business. Methods like email and social media are hugely popular and have sort of replaced traditional promotional tactics. This, however, does not mean that traditional methods are not effective.

There are several traditional methods that are still widely used, and one of them is every door direct mail, which is as effective as modern methods. When you select the every door direct mail program to promote your business, the postal department will ensure that your mails are delivered to their recipients promptly.

When it comes every door direct mail, you don’t have to do a great deal of research. You only have to prepare a list of addresses and provide it to the postal office. This kind of marketing is highly effective and affordable.

If you are interested in this type of advertising, choosing the right layouts and designs is very important. When printing for every door direct mail, you need to ensure that your designs suit the tastes of potential customers. The caption, for example, should be enticing enough. A good caption will encourage the recipient to read the product specifications. And when it comes to printing for every door direct mail, including colorful pictures is very important. Colors and pictures are the elements that catch the attention of the reader. However, you need to make sure that the pictures are relevant and the colors complement the mailer.

mailboxEvery door direct mail has the potential to attract new clients on a daily basis. When people get to see your marketing materials, they will want to know more about your services and products. This kind of marketing meets the stringent demands of advertising. It works in two main ways: You can prepare all the promotional stuff. Or you can allow the staff of the postal department to prepare the materials. In this case, they will mail the materials to you for your approval.

When you choose this type of promotional campaign, you can enjoy the ease in handling your promotional materials. You can also rest assured that all of your mails will be delivered quickly.

You have to consider quite a few things while printing for every door direct mail. In most cases, the success of the campaign depends upon the quality of the promotional materials. Choose eye grabbing designs and materials. The best thing about this type of advertising is that your materials will reach your prospects very easily.

We are the experts of printing for every door direct mail. Contact us and we can come up with attractive advertisements.

The Advantages of Offset Printing

Printing processes have undergone tremendous transformation over the years. You can now quickly create huge quantities of high quality prints in a short time at affordable rates.

In a competitive market, clients want you to finish printing jobs in record time. Nobody wants to wait.

Offset printing is a highly efficient method capable of generating huge quantities of prints. It is the most common method of printing employed by commercial printers because it creates quality prints at affordable rates.

Offset printing is being used these days for both commercial and personal uses. Using offset printing, you can create brochures, business cards, catalogs, flyers, calendars, and postcards.

Offset printing uses multiple cylinders and rollers. In offset printing, the paper doesn’t come in contact with the plate. The inks are ‘offset’ onto a offset printingrubber blanket which prints the images onto the paper.

High resolution images

Offset printing produces high quality prints with great detail. It is widely used in commercial printing. In offset printing, inked images on a printing plate are printed onto a rubber cylinder. These images are then transferred to paper or some other material. The use of the rubber cylinder makes this form of printing highly flexible and permits printing on a variety of materials like cloth, wood, metal, rough paper and leather.

In offset printing, the matter that you want to print is neither placed below the surface of the printing plate nor raised above it. Instead, the matter is flush with the surface of the plate.

Grease and water do not mix. This is the principle behind offset printing. Since grease does not mix with water, greasy inks can be attached to the printing areas of the plate treated with grease. Non printing areas covered by a thin film of water will reject the ink.

Quantity

Offset printing is used to produce huge volumes of prints. It does not forsake quality. You can print thousands of copies in a few days and each print will maintain consistency and quality.offset printing

Offset printing comes with several advantages. Give it a try to have a better idea of the quality it provides. When you use offset printing, you can rest assured that the prints will turn out the way you expect them to be.

If you are looking for high quality prints for your marketing material, you can contact us at <phone number here> or schedule a meeting and we can come up with customized offers for your needs.

Commerical Printing: Us vs. Internet Printing

Commercial Printing Has Not Been Replaced by the Internet

While the Internet and social media has certainly simplified and streamlined marketing in a lot of instances, increasing reach while decreasing costs, it’s not the be-all and end-all. There are certain demographics that want a hard copy, and it’s easier to track advertising when there are printed coupons involved. Truthfully, the number of businesses that have turned their backs on traditional printed promotional material has actually created opportunities for businesses that still do so, by reducing some of the “noise” they need to cut through. Here are some examples of print material that can (still) benefit your business.

Brochures

The simple brochure is a standard in the marketing world. Conveniently sized and relatively cheap to produce (most are printed on standard letter-size paper), brochures are easily distributed. They fit into standard display racks, and can be mailed in a letter-size envelope. Designers are very familiar with the form, consumers tend to keep them, and commercial printer will have not trouble helping you with the technical aspects of preparing it for print.

Press or Identity Kits

An identity kit usually contains several discrete pieces of promotional information (a letter, a report, white papers, etc.) held together in a single folder. They’re an effective way to communicate a lot of information, usually about your whole business as opposed to a single product. While they’re a little big, both in size and scope, for communicating with individual customers, they’re ideal for shareholders meetings and B2B proposals.

Catalogs

If your business sells a variety of products, consider a catalog. Consumers tend to save them, and will generally reach for them when they are ready to make a purchase, which can make them a very effective tool.

Postcards and Invitations

As more and more companies are turning to the internet to deliver their messages, consumers are finding the volume of promotional material in their mailboxes is decreasing, which increases the likelihood that your message will find it’s way into their consciousness, especially if you take the time to design and produce a quality piece of marketing to send to them.

Traditional, print-based marketing campaigns evolved because they can bear fruit when properly executed. Don’t discount the power of printed material when designing your marketing plan. Call the best printer in NYC today for a free, no-obligation quote on all your commercial printing needs.

Commerical Printing: Spot Color & Process Color

Spot Color, Process Color, What’s the Difference?

When you’re describing a color print job to a designer or printer, one of the first things you’ll be asked is if you are using spot color or process color (also called four-color). This terminology is confusing, but he underlying concepts aren’t. Here is a comparison between spot and process colors, and some of the pros and cons of each:

Spot Color

Standard single color print jobs involve printing ink in a color (usually black) on to paper or another surface, usually lighter in color. The process of “screening” the ink onto the paper in tiny dots allows you to use different tints of the same ink. For example, a 50% tint of black gives us grey. This allows us the illusion of a range of colors, while only using a single ink.

When applying a spot color to your print job, you are essentially running the same paper through the press again, using another plate to apply a second color. This additional color can greatly expand the visible range of color in your job. Spot colors can be very tightly controlled (see Pantone Matching, below) and is in general a more economical process than a full-color print job.

Process ColorSpot Color Process Color

Process color is often referred to as four-color, because all of the printed content is made up of varying mixtures of four colors – cyan, magenta, yellow, and black. We refer to this as CMYK (black is indicated as K, so as not to confuse it with blue or brown) printing. Using these four primary colors, and one of millions of colors can be created. CMYK printing is particularly useful for photographic reproductions in color.

Four-color printing is more expensive than using spot color. You must either use a digital printing press, or prepare four separate plates to print from. Both of these requirements drive up the cost, but for many applications, four color printing can be the difference between ho-hum marketing and a slick, professional promotional campaign.

Color Matching

Spot colors have an advantage over process colors in that they allow you more control over the precise colors used in your print job. Virtually all printers use the Pantone Matching System (PMS), a standard palette of colors that nail down the precise mixture of ink (fourteen of which are used) to mix a particular sample.

PMS also regulates CMYK colors, but the same level of precision can’t be attained. Many corporations specify their colors by PMS number – for example, Federal Express uses a purple in their logo that is identified as Pantone Color 2685. As a result, any printer anywhere in the world is able to reproduce FedEx’s logo in precisely the right colors. When you use the Pantone Matching System, you can rest assured that the colors you choose are the colors you’ll get. There are CMYK equivalents of PMS colors, but because there are screens involved, they aren’t as accurate as solid spot colors.

Contact us today to get a quotation and discuss your job requirements with the best printer in NYC.

Spot Color Process Color

Printed Promotional Products

Best Price on Printed Promotional Products NYC p01

Promotional items are no longer limited to pens, flying discs, and balloons. Advances in technology have allowed for logos and slogans to be attached to almost any product you can think of, from the mundane to the just-plain-wacky. But before you slap your logo on the USB-powered, flower-shaped desk fan, let’s take a look at what makes a successful printed promotional product.

Best Price on Printed Promotional Products NYC p02Useful: Useless promotional products end up in the landfill. Whether their given to your employees around the office, or the customer, useful products stick around. It’s why, despite so many technological advances, the printed calendar is one of the most popular printed promotional product. Everyone needs to write their loved ones’ birthdays down somewhere. A remote-control car with your logo emblazoned on it may seem like an awesome idea – actually, it definitely is – but a travel cooler or backpack is infinitely more useful, and likely to be seen more often by more people as a result. Items often found in a person’s “junk drawer” at home or in the office are great examples of inexpensive but useful items – your potential customers will certainly appreciate that branded flashlight when the power goes out, or that branded chip clip when they can only finish half of the bag of Doritos.

Best Price on Printed Promotional Products NYC p03Attractive: Even the most useful object will be ignored if it looks cheap or gaudy. Coffee mugs are great promotional products for the caffeinated business crowd, but a cheap, plastic, generic travel mug will often be tossed by the wayside in favor of a sturdy, modern, stainless steel mug. The latter may cost a little more, but this is the cost for attractiveness that will cause the product to be retained by the target, and retention is key. A promotional product that gets put in the back of the cabinet or thrown away is a waste of money.

Best Price on Printed Promotional Products NYC p04Enjoyable: This is why human-shaped stress-relief items are so popular. What’s more enjoyable than imagining the face of your current irritating supervisor/co-worker/reality-television star on the head of something you’re squeezing the heck out of? The more enjoyable your custom printed product is, the more it will be seen, used, and talked about.

Best Price on Printed Promotional Products NYC p05Relevant: This is not so much about the product, but about its connection to the company it is promoting. What is your industry, and what will work in it? Sure, a calendar with great landscapes is both useful and attractive, but it’s not particularly relevant for tow truck company to use as a promotional product, as there is nothing linking the two. However, a calendar with photographs of tow trucks in front of those landscapes would be perfect. If you provide a service, offer a product that relates to that service – if you’re a plumber at a home show, hand out toilet plungers with a sticker on them saying “If this doesn’t work, call…” It is memorable, useful, and relevant – they won’t go to the phone book to find a plumber when the number is right there on the plunger.

It may be hard to meet all these objectives given a certain budget, but aiming for at least useful and one other factor should be reachable for any company. Automation Graphics offers a wide variety of products with text and logo customization available, with the ability to fit into any promotional budget and a helpful staff to guide you towards the right choice. Contact us today!

Commercial Printing for Events NYC

Event Materials Printing

Printing for Events NYC 01Planning a special event can be an extremely stressful time. Whether it is something large – like a campaign event; or something small – like a wedding; no event is less important than any other, and no event is any less stressful. A variety of printed event materials are needed for the lead-up to, during, and after the event. These materials need to be accurate and attractive, produced on time and to the specifications of the customer. So what materials does your event need?

We can handle any print job for special events, large or small.

Event Printing NYC 02Intimate events such as weddings, banquets, birthday parties, and graduation parties require invitations, programs, and place tags at the least. Other likely materials to be printed include announcements and save the date cards, while personalized photo books are good for sharing photos after the event. As intimate events, you want the materials to be of the highest quality, both in material used and composition. The limit of what you could have is purely in the imagination of the planner. With printers able to apply to their craft to all types of materials, a range of favors to commemorate the occasion are available to be personalized. These event materials can be tailored to the folks getting married, or to those attending the event.

We can print for large corporate events.

Event Printing NYC 04A larger event such as a campaign speech or fundraising event will require more printing, although the quality of the paper materials may not be as necessary. As the pool of invites will be much larger than with an intimate event, and much of the paperwork will not be held on to for posterity, the point is to get your message out as inexpensively as possible. These events will also need posters, banners, and leaflets printed out for the event itself. Thank-you notices for those who came should also be kept in mind, especially for large donors or other important attendees, and these notices should be printed on high-quality material.

We are an affordable printer for events.

Event Printing NYC 05Regardless of the size of an event, you will need a printer that is accurate and flexible, that can make changes on short notice and provide you with help should you get stuck in the creation process. Automation Graphics has been helping event planners fulfill their printed materials needs for over half of a century, and they pride themselves in turning out the best printed products to meet your needs. Event Printing NYC 06Contact us today for your next event printing needs!